Strategic Account Manager

Nexstar Media Group, Inc.; Wichita Falls (TX); On-site; USD 65,000 - 95,000; Full time

Job summary

Texoma Digital Solutions is seeking a Strategic Account Manager to lead digital revenue initiatives and drive cross‑platform advertising success in local markets. You will partner with Broadcast Account Executives and Sales Managers to close opportunities and expand digital footprints for clients.

The role requires a consultative seller mindset, the ability to identify key accounts, and to translate client needs into innovative digital marketing strategies that grow revenue and market share.

Qualifications

• Curiosity to understand client needs via pre-meeting research.
• Strong consultative sales approach and ability to influence decisions.
• Knowledge of digital advertising and cross‑platform marketing strategies.

Responsibilities

• Direct digital sales efforts for all digital marketing services.
• Close sales opportunities with Broadcast Account Executives and Sales Managers.
• Identify target accounts and partner with field teams in a consultative approach.
• Serve as digital subject matter expert on the team for innovative solutions.
• Grow new and existing digital revenue and share market insights with teams.
• Update sales teams on product rollouts, best practices, and industry trends.

Skills

Digital sales

Consultative selling

Cross-platform marketing

Relationship building

Market research

Job description

Texoma Digital Solutions is in search of a dynamic Strategic Account Manager to take our digital revenue initiatives to the next level. Our Broadcast and Digital Divisions are a part of one of the nation's fastest growing organizations, and the largest local media company in the US. We are looking for a leader. The Strategic Account Manager is responsible for directing digital sales efforts for all digital marketing services, both closing sales opportunities with Broadcast Account Executives and Sales Managers in the market.

The Strategic Account Manager will be an expert in local digital and cross platform sales, have a solid understanding of the local digital marketplace, and be knowledgeable about how to effectively package our digital assets to maximize our digital advertising and digital marketing services revenue. The successful candidate will identify key target accounts and partners with the Account Executives and Sales Managers, and with our local businesses and /or advertising agencies in a consultative, creative, challenger seller focused approach. You will be the digital subject matter expert on the team, working to find new business opportunities, and with the Nexstar Account Executives to provide innovative ideas in digital marketing solutions to help grow our client's businesses. You will be responsible for growing new and existing digital revenue business, and updating the sales teams on new product rollouts, best practices, national sales contests, digital industry trends, and vertical specific initiatives in automotive, recruitment, healthcare, home services, legal, etc.

The ideal candidate will have a curiosity to understand client needs by conducting pre-meeting research and using tools provided to help develop a need-based point of view. Your strong consultative sales skills will build relationships with our clients by listening and providing marketing expertise. You bring value to clients and will help to simplify their digital marketing spending by maximizing their digital footprint and help clients gain market-share.

EEO Statement: Equal Opportunity Employer Minorities/Women/Veterans/Disabled