Strategic Account Manager

Nexstar Media Group, Inc.; Peoria (IL); On-site; USD 50,000 - 65,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company matching

Life insurance

Paid Parental Leave

Job summary

Nexstar Media Group, Inc. seeks a Strategic Account Manager (SAM) to lead digital revenue growth as the station's customer success and thought leadership partner.

You will blend consulting, sales, analytics, and data insights to translate strategies into measurable results for advertisers. Working with Account Executives across the customer lifecycle, the SAM will own client outcomes, retention, and revenue expansion; you will develop solutions, present outcomes, and drive adoption of digital

Qualifications

• 3+ years in digital marketing, media sales, or strategic account management.
• Strong knowledge of digital advertising, analytics, attribution, and performance marketing.
• Proven ability to develop and present strategies that drive revenue and business results.
• Excellent analytical, sales, communication, presentation, and relationship-building skills.
• Experience with research, analytics, CRM, and reporting platforms.
• Media, broadcast, agency, or digital advertising experience preferred.

Responsibilities

• Develop consultative strategies aligned with advertiser objectives, audiences, and success measures.
• Identify renewal, upsell, and cross-sell opportunities to increase recurring revenue.
• Support station digital revenue and budget attainment.
• Serve as the station's expert on digital advertising, analytics, attribution, and emerging technologies.
• Translate complex capabilities and performance data into clear business recommendations.
• Educate clients and sales teams on trends, best practices, and growth opportunities.
• Partner with Account Executives from prospecting through renewal while maintaining ownership.
• Conduct research and account planning to develop client-specific strategies.
• Participate in discovery meetings, presentations, and business reviews as digital strategy expert.
• Support proposals, audience recommendations, and integrated marketing solutions.
• Analyze campaign results and convert findings into actionable insights.
• Lead performance reviews that demonstrate ROI and inform next steps.
• Identify performance risks and opportunities to improve retention and growth.
• Collaborate with sales, research, ad operations, and digital services for a consistent client experience.
• Coach sales teams on digital solutions, consultative selling, and use of insights.
• Share market intelligence and success stories that strengthen digital selling.

Skills

Analytical skills

Sales skills

Communication skills

Presentation skills

Relationship-building

CRM experience

Tools

CRM software

Analytics platforms

Reporting tools

Job description

The Strategic Account Manager (SAM) is the station's digital thought leader, customer success leader, and strategic revenue partner. Combining consulting, sales expertise, technical knowledge, and data analysis, the SAM helps Account Executives win business, strengthen client partnerships, and deliver measurable results.

Working alongside Account Executives throughout the customer lifecycle, the SAM supports research, account planning, client discovery, solution development, sales presentations, performance analysis, and growth recommendations. As the station's digital subject matter expert, the SAM translates marketing strategies, audience insights, and performance data into digital revenue growth and advertiser retention.

_ This is a customer success and growth role - not tactical fulfillment or support position. The SAM owns client outcomes, retention, and revenue expansion. _

Key Responsibilities

Revenue Growth & Customer Success

• Develop consultative strategies aligned with advertiser objectives, audiences, and success measures.
• Identify renewal, upsell, and cross-sell opportunities that increase recurring revenue and client value.
• Support station digital revenue and budget attainment.

Digital Thought Leadership

• Serve as the station's expert on digital advertising, audience solutions, analytics, attribution, and emerging technologies.
• Translate complex capabilities and performance data into clear business recommendations.
• Educate clients and sales teams on trends, best practices, and growth opportunities.

Sales Partnership & Client Engagement

• Partner with Account Executives from prospecting through renewal while maintaining clear account ownership.
• Conduct research and account planning to develop client-specific strategies.
• Participate in discovery meetings, presentations, and business reviews as the digital strategy expert.
• Support proposals, audience recommendations, and integrated marketing solutions.

Performance & Retention

• Analyze campaign results and convert findings into actionable insights.
• Lead performance reviews that demonstrate ROI and recommend next steps.
• Identify performance risks and opportunities that improve retention and account growth.

Collaboration & Sales Enablement

• Collaborate with sales, research, ad operations, and digital services to provide a consistent client experience.
• Coach sales teams on digital solutions, consultative selling, and effective use of insights.
• Share market intelligence and success stories that strengthen digital selling.

Qualifications

• 3+ years of experience in digital marketing, media sales, strategic account management, advertising strategy, or consultative selling.
• Strong knowledge of digital advertising, audience targeting, analytics, attribution, and performance marketing.
• Proven ability to develop and present strategies that drive revenue and business results.
• Strong analytical, sales, communication, presentation, and relationship-building skills.
• Experience with research, analytics, CRM, and reporting platforms.
• Media, broadcast, agency, or digital advertising experience preferred.

Success Measures

• Digital revenue growth and budget attainment.
• Advertiser retention, renewal, and account expansion.
• Client satisfaction and measurable business outcomes.
• Increased sales conversion and Account Executive effectiveness.

Pay Range: $50,000-$65,000 salary plan

Benefits: Our comprehensive benefits package includes, but not limited to, medical (with multiple plan options), dental, and vision insurance, paid time off, a 401(k) with company matching contributions, life insurance, Paid Parental Leave and more.