Experiential Retail Marketing Lead

On; New York (NY); On-site; USD 130,000 - 160,000; Full time

Job summary

On seeks a Lead - Retail Marketing Operations to strategically organize and execute store-based activations, in-store experiences and campaigns across North America. The role focuses on elevating Wholesale (B2B) and, secondarily, Direct-to-Consumer Retail (DTC) to connect with consumers through direct engagement.

Reporting to the Sr. Lead, you will shape cross-channel brand experiences with global and regional teams, align initiatives, and ensure on-time delivery across retail partners and

Qualifications

• 6+ years of experience in retail marketing or integrated marketing planning, driving in-store strategy and execution for a premium, global brand.

Responsibilities

• Own strategic mapping and implementation of in-store marketing initiatives across B2B and DTC; develop and deliver a roadmap balancing global and regional priorities.
• Shape omnichannel in-store brand experiences for North America with cross-functional teams across Global Retail Brand Marketing, Visual Merchandising, B2B, and DTC.
• Coordinate with external partners and vendors to ensure on-time execution across retail varieties and footprints.
• Brief in new regional B2B + DTC in-store initiatives with timelines, deliverables, and cross-functional inputs.
• Lead in-store marketing for New Store Openings with cross-functional teams to maximize impact.

Job description

On seeks a Lead - Retail Marketing Operations to strategically organize and execute store-based activations, in-store experiences and campaigns across North America. The role focuses on elevating Wholesale (B2B) and, secondarily, Direct-to-Consumer Retail (DTC) to connect with consumers through direct engagement.

Reporting to the Sr. Lead, you will shape cross-channel brand experiences with global and regional teams, align initiatives, and ensure on-time delivery across retail partners and