Retail Marketing Operations Lead – In-Store & Omnichannel

On; New York (NY); On-site; USD 130,000 - 160,000; Full time

Benefits offered by this job

Equity

Bonus

Job summary

On is seeking a Lead - Retail Marketing Operations to strategically plan and execute in-store activations, experiences, and campaigns across North America, with a primary focus on Wholesale B2B and secondary focus on DTC retail. You will collaborate with Global Retail Brand Marketing, Visual Merchandising, B2B Marketing and DTC Marketing to deliver a cohesive brand experience that resonates at regional stores and with partners.

You will report to the Sr.

Qualifications

• 6+ years of experience in retail marketing or integrated marketing planning for a premium global brand.
• Experience driving in-store campaign strategy, planning and execution across B2B and DTC channels.
• Proven ability to lead high-visibility projects with multiple stakeholders.

Responsibilities

• Own strategic mapping, briefing and implementation of in-store marketing initiatives across B2B and DTC.
• Shape omnichannel in-store brand experience for North America with cross-functional teams.
• Support omnichannel integration by building systems to ensure cohesive experiences.
• Collaborate with internal stakeholders to align strategies with regional goals and budgets.
• Coordinate with external partners to plan and execute timely retail initiatives.
• Brief regional B2B + DTC in-store campaigns with timelines and production schedules.
• Own in-store needs for New Store Openings, briefing assets for max impact.
• Uphold On’s brand aesthetic across regional executions.

Skills

Retail marketing

Campaign planning

Leadership

Job description

On is seeking a Lead - Retail Marketing Operations to strategically plan and execute in-store activations, experiences, and campaigns across North America, with a primary focus on Wholesale B2B and secondary focus on DTC retail. You will collaborate with Global Retail Brand Marketing, Visual Merchandising, B2B Marketing and DTC Marketing to deliver a cohesive brand experience that resonates at regional stores and with partners.

You will report to the Sr.