Store Marketing Lead – Gen Z Experiences (Hybrid)

Tapestry, Inc.; New York (NY); Hybrid; USD 90,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Job summary

Coach is seeking a Manager, Store Marketing – North America Marketing, Consumer Experience in New York, NY. This full-time hybrid role leads store marketing and events across NA Retail and Outlet stores, aligning with brand standards and delivering immersive experiences for Gen Z.

You will manage budgets, timelines and vendor relationships, collaborating with Global Marketing, PR, Visual Merchandising and Creative teams to ensure cohesive campaigns and measurable ROI.

Qualifications

• 5-8 years of experience in brand experiential, events, or integrated marketing (agency or in-house).
• Experience leading programs and managing multiple initiatives across channels.
• Strong project management and communication skills; able to work cross-functionally.

Responsibilities

• Store Event Execution: Analyze Gen Z consumer behavior and trends to drive store traffic and loyalty.
• Project & Vendor Management: Manage timelines, budgets, and production schedules with vendors and partners.
• Cross-Functional Collaboration: Align experiential initiatives with broader brand campaigns across teams.
• Measurement & Reporting: Review post-event metrics, ROI and recommendations for optimization.
• Visual Elements: Coordinate with VM for signage, LED screens and artist integration.
• Store Relations: Maintain communication with store operations and drive marketing goals.
• Mall Marketing + New Store Opening: Support openings with geo-targeted communication and events.

Skills

Brand experiential

Events management

Integrated marketing

Cross-functional

Project management

Vendor management

Budget tracking

Job description

Coach is seeking a Manager, Store Marketing – North America Marketing, Consumer Experience in New York, NY. This full-time hybrid role leads store marketing and events across NA Retail and Outlet stores, aligning with brand standards and delivering immersive experiences for Gen Z.

You will manage budgets, timelines and vendor relationships, collaborating with Global Marketing, PR, Visual Merchandising and Creative teams to ensure cohesive campaigns and measurable ROI.