Store Manager: Lead Brand Experience & Team Growth

Deckers Brands; New York (NY); On-site; USD 83,250 - 101,750; Full time

Job summary

Deckers Brands' HOKA Williamsburg store is seeking a Store Manager to lead a high-performing team, drive brand education, and deliver exceptional customer experiences. You will recruit, train, and coach staff to uphold the brand vision while managing store operations and visuals.

The role requires strong leadership, outcomes-focused mindset, and the agility to meet evolving business needs while fostering local community engagement and events.

Qualifications

• Four+ years of retail store management experience.
• Excellent communication and leadership to convey brand vision to team and customers.
• Proven track record of exceeding sales targets and managing costs for a comparable store.
• Strong organizational skills to coordinate people, resources, and services to meet business goals.

Responsibilities

• Lead and develop the team through recruiting, training, and coaching to meet business needs.
• Drive brand awareness and deliver elevated customer experiences with a focus on service.
• Manage inventory, cash handling, and store labor while ensuring back-of-house efficiency.
• Execute visual merchandising directions to reflect brand image and guidelines.
• Drive sales, KPIs, and store profitability while adapting to market needs.

Skills

Retail store management

Leadership

Customer service

Sales targets

Budget management

Event coordination

Job description

Deckers Brands' HOKA Williamsburg store is seeking a Store Manager to lead a high-performing team, drive brand education, and deliver exceptional customer experiences. You will recruit, train, and coach staff to uphold the brand vision while managing store operations and visuals.

The role requires strong leadership, outcomes-focused mindset, and the agility to meet evolving business needs while fostering local community engagement and events.