Store Manager — Lead Brand Experience & Growth

VF Corporation; Florida; On-site; USD 40,000 - 60,000; Full time

Job summary

Vans, a VF brand, is seeking a Store Manager to lead store performance, deliver outstanding customer experiences, and cultivate a high-performing, inclusive team culture.

You will champion brand values, drive profitability, coach staff, manage scheduling, merchandising, and operations, and partner with leaders to exceed sales goals in a fast-paced retail environment. Equal opportunity employer.

Qualifications

• Proven ability to drive results through store teams and exceed sales and profit goals.
• Skilled in coaching, motivating, and building high-performing, diverse teams.
• Strong verbal and written communication skills with the ability to influence across all levels.
• Solution-oriented and flexible in a fast-paced, dynamic retail environment.
• Capable of working independently, managing shifting priorities, and meeting business expectations.
• Comfortable using word processing, spreadsheets, and retail software tools.
• Ability to stand and move throughout the store for extended periods and perform physical tasks such as bending, reaching, squatting, climbing ladders, and lifting light to moderate weight, with or without reasonable accommodation.

Responsibilities

• Model exceptional customer service and selling behaviors drive a consumer-centric mindset and elevate the in-store experience.
• Partner with store leaders and associates to achieve and exceed sales goals, monitoring progress against key performance indicators.
• Model brand-specific service standards and selling behaviors to foster authentic customer engagement.
• Utilize independent judgment and discretion to lead all aspects of people management, including providing input and making decisions related to recruitment, hiring, onboarding, performance evaluations, promotions, and terminations.
• Monitor and shape store culture to ensure alignment with company values and a positive team environment.
• Provide coaching, feedback, and training in customer service, product knowledge, brand identity, and operational excellence.
• Assess customer interactions and overall in-store experience; resolve escalated customer concerns with professionalism and sound judgment.
• Manage store operations including scheduling, expense control, loss prevention, audits, and reporting.
• Ensure visual merchandising standards are met and inventory is maintained through proper shipping and receiving procedures.
• Support store marketing events and community engagement initiatives to drive traffic and brand awareness.
• Promote a culture of accountability, creativity, and continuous learning by sharing best practices and encouraging collaboration.
• Uphold company policies, safety standards, and operational procedures.
• Demonstrate inclusive practices that honor diverse backgrounds, skill sets, and lived experiences, consistently reflecting VF Values and brand identity.

Skills

Drive results

Coaching

Communication

Adaptability

Independent worker

Retail software

Time management

Physical stamina

Tools

Retail software

Job description

Vans, a VF brand, is seeking a Store Manager to lead store performance, deliver outstanding customer experiences, and cultivate a high-performing, inclusive team culture.

You will champion brand values, drive profitability, coach staff, manage scheduling, merchandising, and operations, and partner with leaders to exceed sales goals in a fast-paced retail environment. Equal opportunity employer.