Store Leader: Visual Merchandising & Customer Experience

Tapestry (Coach/Kate Spade); New York (NY); On-site; USD 55,000 - 75,000; Full time

Job summary

Coach is a global fashion house based in New York and part of the Tapestry family. We seek an Assistant Store Manager Visual Merchandiser who will bring the Coach brand vision to life through compelling visual merchandising and elevated customer experience.

You will partner with the Store Manager and Visual leadership to drive sales, set standards, and develop the team. The role emphasizes leadership, clienteling, omni-channel support, and adherence to visual standards to reflect Coach's

Qualifications

• 5+ years of leadership experience in retail or service industries; luxury/fashion background preferred.

Responsibilities

• Drive Sales & Strategy: Support the Store Manager in achieving sales goals through forecasting, planning, and implementing category initiatives; monitor KPIs and adjust strategies as needed.
• Deliver Exceptional Service: Create an inclusive, high-energy environment that meets Coach Service standards; resolve customer issues promptly and act as a brand ambassador in-store and in the community.
• Lead & Develop Talent: Recruit, onboard, and coach team members; foster a collaborative culture and build a strong talent pipeline aligned with brand vision.
• Execute Omni-Channel & Digital Engagement: Support virtual shopping, clienteling, and customer data acquisition; leverage social media trends to enhance the customer experience.
• Ensure Operational Excellence: Oversee compliance with policies, scheduling, payroll, HR processes, loss prevention, and visual merchandising standards; maintain store safety and vendor relationships.
• Collaborate & Communicate: Partner with leadership to interpret market trends, shape store strategies, and share insights with district and corporate teams to drive cross-functional projects.
• Lead Execution of Visual Merchandising standards, floor sets, product launches, windows and seasonal presentations.
• Maintain strong Visual presentation and brand standards throughout all areas of the store.
• Partner with Store Manager to connect visual merchandising to sales, traffic product priorities and customer behaviour.
• Coach and Develop the team on Product Knowledge, styling, customer engagement and visual standards.
• Lead by example on sales floor and create an elevated, customer focused enviornment.
• Collaborate with Store and District Leadership on visual initiatives provide feedback on opportunities.
• Ensure timely execution on floor sets, shipment, replenishment, product placement and visual updates.
• Serve as a key visual resource and brand ambassador for the store and surrounding market.

Skills

Leadership

Customer Service

Visual Merchandising

Communication

Job description

Coach is a global fashion house based in New York and part of the Tapestry family. We seek an Assistant Store Manager Visual Merchandiser who will bring the Coach brand vision to life through compelling visual merchandising and elevated customer experience.

You will partner with the Store Manager and Visual leadership to drive sales, set standards, and develop the team. The role emphasizes leadership, clienteling, omni-channel support, and adherence to visual standards to reflect Coach's