Store Brand Manager: Coaching, Visuals & Growth

Victoria's Secret & Co.; Chesterfield (MO); Hybrid; USD 75,000 - 105,000; Full time

Job summary

Victoria’s Secret in Chesterfield, MO seeks a Store Manager-level leader to deliver exceptional customer and associate experiences, driving brand top-line sales. The role guides Brand Supervisors with direction, prioritization, and coaching to ensure execution aligned with brand guidance.

Reporting to Store Manager or Assistant Store Manager, this position oversees talent decisions, store operations, and coaching to elevate customer journeys across high-volume environments.

Qualifications

• Experience leading store teams and delivering sales goals.
• Strong customer service and brand presentation skills.
• Experience interviewing and hiring associates.

Responsibilities

• Translate brand direction into priorities and daily actions.
• Lead product storytelling and selling behaviors to reflect brand tone.
• Provide category insights using company tools and reports.
• Manage sales floor and fitting room standards.
• Oversee talent lifecycle and performance management with Store Manager.
• Direct reports including Supervisors and/or Selling Associates.
• Lead in higher volume or complex environments.

Skills

Leadership

Customer experience

Coaching

Talent management

Job description

Description

A Victoria’s Secret & Co Manager is a values-based leader who delivers exceptional customer and associate experiences to grow brand top-line sales. In higher complexity stores, this role provides direction, prioritization, and coaching to Brand Supervisors to ensure consistent execution. This role reports to the Store Manager or Assistant Store Manager, as assigned.

Key Responsibilities

The Victoria’s Secret Manager drives the overall customer and brand experience within the Victoria’s Secret Business. They ensure both product presentation and selling behaviors reflect the Brand’s guidance and objectives. Specifically, the Victoria’s Secret Manager owns:

• Visual execution within the Victoria’s Secret business by translating brand direction into clear priorities and daily actions
• Product storytelling and selling behaviors, protecting the emotional tone of the customer’s experience
• Category-level performance insights, leveraging company tools and reports
• Sales floor and fitting room standards (if applicable)
• Talent lifecycle, including interviewing and hiring decisions and performance management, along with the Store Manager
• Direct reports, as assigned, including Victoria’s Secret Supervisors and/or Selling Associates
• This role is present in higher volume or more complex environments and leads the performance and direction of the business

Store Leadership Expectations

• Leading and demonstrating company values
• Executing the role of the Head Coach to deliver exceptional customer experiences through coaching, zoning, team selling and personally selling
• Coaching & development of associates
• Executing Daily Work Force Management actions to manage labor hours
• Maintaining visual merchandising standards
• Collaborating with Sales Leadership Teams to ensure seamless execution
• Leading and modeling behaviors that link to leadership competencies
• Demonstrating and leading company policy and procedures
• Additional duties, as assigned, including, but not limited to: floorset mapping and execution, product launch support, brand education, and shipment processing

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