Brand Experience Lead — People, Visuals & Sales Growth

Victoria's Secret & Co.; Layton (UT); On-site; USD 65,000 - 85,000; Full time

Job summary

Victoria’s Secret is seeking a Store Manager-level leader in Layton, UT, to drive exceptional customer and associate experiences that grow top-line sales. This role provides direction and coaching to Brand Supervisors in higher complexity stores and reports to the Store Manager or Assistant Store Manager.

The position emphasizes visual execution, brand storytelling, and team development. The Store Manager leads a team including Supervisors and Selling Associates, ensuring brand standards and

Qualifications

• Experience leading store teams and coaching a sales floor
• Strong communication and coaching skills
• Ability to translate brand direction into actionable priorities

Responsibilities

• Translate brand direction into visual priorities and daily actions on the sales floor
• Tell product stories and guide selling behaviors to protect the customer experience
• Leverage category insights using company tools and reports for decision making
• Maintain store standards for selling spaces, fitting rooms, and presentation
• Participate in talent lifecycle decisions including interviewing and performance management
• Direct reports such as Supervisors and Selling Associates and lead store-level performance
• Contribute to higher volume or complex environments with leadership direction

Skills

Customer experience

People leadership

Visual merchandising

Sales driven

Job description

Description

A Victoria’s Secret & Co Manager is a values-based leader who delivers exceptional customer and associate experiences to grow brand top-line sales. In higher complexity stores, this role provides direction, prioritization, and coaching to Brand Supervisors to ensure consistent execution. This role reports to the Store Manager or Assistant Store Manager, as assigned.

Key Responsibilities

The Victoria’s Secret Manager drives the overall customer and brand experience within the Victoria’s Secret Business. They ensure both product presentation and selling behaviors reflect the Brand’s guidance and objectives. Specifically, the Victoria’s Secret Manager owns:

• Visual execution within the Victoria’s Secret business by translating brand direction into clear priorities and daily actions
• Product storytelling and selling behaviors, protecting the emotional tone of the customer’s experience
• Category-level performance insights, leveraging company tools and reports
• Sales floor and fitting room standards (if applicable)
• Talent lifecycle, including interviewing and hiring decisions and performance management, along with the Store Manager
• Direct reports, as assigned, including Victoria’s Secret Supervisors and/or Selling Associates
• This role is present in higher volume or more complex environments and leads the performance and direction of the business

Store Leadership Expectations

• Leading and demonstrating company values
• Executing the role of the Head Coach to deliver exceptional customer experiences through coaching, zoning, team selling and personally selling
• Coaching & development of associates
• Executing Daily Work Force Management actions to manage labor hours
• Maintaining visual merchandising standards
• Collaborating with Sales Leadership Teams to ensure seamless execution
• Leading and modeling behaviors that link to leadership competencies
• Demonstrating and leading company policy and procedures
• Additional duties, as assigned, including, but not limited to: floorset mapping and execution, product launch support, brand education, and shipment processing

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