Startup Growth Campaign Lead

Zendesk, Inc.; Austin (TX); Hybrid; USD 96,000 - 144,000; Full time

Job summary

Zendesk, Inc. is seeking a strategic, hands-on Startup Growth & Campaign Manager to own end-to-end funnel execution for the Zendesk for Startups program.

You’ll bridge top-of-funnel acquisition with mid-funnel activation, designing integrated campaigns that attract founders, drive program applications, and nurture admitted accounts through onboarding and paid conversion. You’ll lead multi‑channel campaigns across paid, organic, partnerships, and community channels, crafting founder-centric copy,

Qualifications

• 6+ years in growth marketing or related fields.
• Experience marketing to founders, startup operators, or SMB audiences.
• Proven ability to drive acquisition across paid, organic, content, events, ABM, and digital channels.
• Strong campaign ownership from strategy to launch, reporting, and optimization.
• Excellent writing and messaging with a portfolio of customer-facing campaigns.

Responsibilities

• Own end-to-end campaign strategy and execution across multi-channel programs.
• Launch top-of-funnel acquisition campaigns across paid, organic, and partnerships.
• Design mid-funnel activation and nurture tracks with targeted emails and retargeting.
• Write founder-centric copy for ads, landing pages, emails, and web content.
• Plan and host founder-focused virtual events and product activation sessions.
• Develop segmented campaigns for VC-backed vs self-serve startups.
• Lead CRO experiments and funnel optimization in collaboration with teams.

Skills

Growth marketing

Demand generation

Lifecycle marketing

B2B SaaS

Campaign management

Copywriting

Paid media

Analytics

Tools

CRM tools

Web analytics

Marketing automation

SEO/AEO knowledge

Job description

Zendesk, Inc. is seeking a strategic, hands-on Startup Growth & Campaign Manager to own end-to-end funnel execution for the Zendesk for Startups program.

You’ll bridge top-of-funnel acquisition with mid-funnel activation, designing integrated campaigns that attract founders, drive program applications, and nurture admitted accounts through onboarding and paid conversion. You’ll lead multi‑channel campaigns across paid, organic, partnerships, and community channels, crafting founder-centric copy,