Standby Power Generator Sales Specialist

W.W.Williams; Byron Township (MI); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

8 Paid Holidays

Paid Time Off

Medical, Dental & Vision Insurance

401k with Company Match

Company Paid Training

Growth & Leadership Opportunities

Job summary

W.W. Williams seeks a proactive sales professional in the United States to drive generator sales, build relationships with customers and contractors, and manage quotes and budgets. You will educate clients on standby power, coordinate with installation teams, and maintain CRM records to hit sales targets.

The role emphasizes on-site engagements, technical aptitude, and strong communication skills to close projects and grow market share.

Qualifications

• Proven experience in sales with generator/equipment focus.
• Basic understanding of electrical systems and power requirements.
• Familiarity with reading technical documents/blueprints.

Responsibilities

• Identify and generate new sales opportunities through cold calling, networking, and referrals; respond to inbound inquiries.
• Develop and meet annual sales budget for area of responsibility.
• Provide 4-year budget outlook with opportunities, threats and competitive landscape.
• Conduct on-site or virtual consultations to assess customer power needs and explain standby power benefits.
• Engage electrical contractors to educate customers about standby power and project scope.
• Prepare and present detailed quotes and credit lines with accurate estimates; ensure codes compliance.
• Build and maintain strong relationships with customers, contractors, and internal teams for a smooth handoff.
• Maintain knowledge of generator products, warranties, promotions, and service plans; participate in product training.
• Maintain detailed CRM records and track progress toward sales goals.
• Represent the company at trade shows and events to generate leads.

Skills

Sales experience

Generator sales

Electrical contracting

HVAC

Communication skills

Self-motivation

CRM software

MS Office

Education

High school diploma or GED

Bachelor's degree in business or related field (plus)

Tools

Salesforce

Job description

W.W. Williams seeks a proactive sales professional in the United States to drive generator sales, build relationships with customers and contractors, and manage quotes and budgets. You will educate clients on standby power, coordinate with installation teams, and maintain CRM records to hit sales targets.

The role emphasizes on-site engagements, technical aptitude, and strong communication skills to close projects and grow market share.