Staff Regional Marketing Leader, West — Pipeline Growth

Remote; San Francisco (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

GitLab is seeking a Staff Regional Marketing Manager to own regional marketing for the sales team in your territory. You will plan, run events and campaigns that accelerate pipeline while mentoring regional marketers and collaborating with partners and external agencies.

The role blends high-level strategy with hands-on execution and requires travel up to 50%. You will lead regional programs, adapt to regional needs, and drive demand generation across channels to support revenue growth.

Qualifications

• Proven ability to build and execute a regional strategy.
• Experience supporting both direct and channel sales teams.
• Exemplary analytical skills with data-driven decision making.
• Excellent communication skills for diverse audiences.
• Aptitude for budgeting within a territory and managing deadlines.
• Empathizes with CIOs/CTOs, VPs of engineering and platform teams.

Responsibilities

• Drive results for your region as its marketing leader, owning pipeline and growth.
• Adapt digital and content marketing programs to regional sales needs.
• Create and accelerate regional campaigns and align with partners for channel marketing.
• Set regional event and campaign strategy and manage onsite logistics and swag.
• Project manage campaigns from start to finish and measure effectiveness.
• Mentor regional marketers and drive process improvements within the team.

Skills

Regional marketing

Leadership IC

Mentoring

Analytical skills

Communication skills

Budget management

Travel readiness

Sales collaboration

Data-driven decisions

Job description

GitLab is seeking a Staff Regional Marketing Manager to own regional marketing for the sales team in your territory. You will plan, run events and campaigns that accelerate pipeline while mentoring regional marketers and collaborating with partners and external agencies.

The role blends high-level strategy with hands-on execution and requires travel up to 50%. You will lead regional programs, adapt to regional needs, and drive demand generation across channels to support revenue growth.