Staff Product Marketing Manager — Provider Growth & GTM

Headway

Oregon

Hybrid

USD 190,000 - 238,000

Full time

7 days ago

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Benefits offered by this job

Medical

dental

vision

HSA/FSA

401(k) including match for 2027!

Carrot Fertility reimbursement

paid parental, medical and caregiver/育

Job summary

Headway is building the leading platform for therapists to run their practice and reach more patients. The Staff Product Marketing Manager will shape provider growth strategy, craft differentiated positioning, and lead GTM efforts to drive acquisition, activation, and early engagement.

You’ll partner with Growth, Design, Lifecycle Marketing, Research and Creative to turn provider insights into strategies that accelerate product adoption and retention, reporting to the Director of Provider

Qualifications

8+ years PMM experience in consumer, marketplace, SMB, subscription, or product-led businesses.
Ability to build positioning and messaging and influence Product & Growth strategy.
Experience driving provider acquisition and activation with customer insight.
Comfort with ambiguity and prioritization of impact.
Ability to lead cross-functional work without formal authority.
Strong viewpoints with senior stakeholders and openness to changing stance with evidence.
Experience using AI to improve work quality or velocity.

Responsibilities

Build deep provider insight and market understanding.
Own provider positioning and messaging.
Lead GTM planning and cross-functional execution.
Drive provider acquisition, activation, and early engagement.
Translate strategy into integrated marketing plans and align teams.
Develop scalable storytelling and frameworks for Growth, Sales, Enablement and CS.