Staff Product Marketing Manager, Provider Experience & Growth

Headway; New York (NY); On-site; USD 190,000 - 238,000; Full time

Benefits offered by this job

Medical, dental, vision

HSA/FSA

401(k) including match

Carrot Fertility reimbursement

Paid parental, medical and caregiver

Job summary

Headway is seeking a Staff Product Marketing Manager to help providers discover, adopt, and gain lasting value from Headway’s products. You’ll shape go-to-market strategies, craft differentiated storytelling, and position Headway as a trusted partner in building thriving practices.

This individual contributor role reports to the Director of Provider Marketing and collaborates with Experience, Design, Lifecycle, Research, and Creative teams to turn provider insight into impact.

Qualifications

• Significant PMM experience (8+ years) in consumer, marketplace, SMB, subscription, or product-led businesses.
• Ability to know the customer and market; craft positioning and messaging and influence product strategy.
• Experience driving product adoption and engagement by connecting customer insight, product value, and GTM execution.

Responsibilities

• Build deep provider insight and bring it into product decisions.
• Own provider positioning and messaging to differentiate Headway's value.
• Lead Provider Experience GTM and strategies to drive adoption, engagement, and retention.
• Lead GTM channel planning and execute an integrated marketing plan with cross-functional partners.
• Identify high-impact opportunities to improve provider experience and drive adoption.

Skills

PMM experience

customer insights

product adoption

cross-functional leadership

ambiguity tolerance

stakeholder influence

AI in marketing

Job description

Headway is seeking a Staff Product Marketing Manager to help providers discover, adopt, and gain lasting value from Headway’s products. You’ll shape go-to-market strategies, craft differentiated storytelling, and position Headway as a trusted partner in building thriving practices.

This individual contributor role reports to the Director of Provider Marketing and collaborates with Experience, Design, Lifecycle, Research, and Creative teams to turn provider insight into impact.