Remote Product Marketing Manager — GTM & Growth

WCG Clinical, Inc.; Columbus (OH); Remote; USD 66.000 - 102.000; Vollzeit

Benefits dieser Stelle

Health insurance

Dental/vision

401(k) with company match

Tuition reimbursement

Paid holidays & vacation

Zusammenfassung

WCG is seeking a Product Marketing Manager to drive go-to-market execution through messaging development, launch coordination, and sales enablement collaboration. This role partners with Go-to-Market, Sales Enablement, and Demand Generation to ensure priority solutions are clearly represented in campaigns and training.

The Manager emphasizes execution excellence and strong product marketing fundamentals, collaborating across Product, Sales, and Marketing to maintain consistent narratives and

Qualifikationen

• Bachelor’s degree in marketing, business administration, communication, or related field required.
• 4–7 years of experience in Product Marketing, Product Management, or related roles.
• Experience collaborating with Go-to-Market, Sales Enablement, and Demand Generation teams in B2B environments.
• Strong cross-functional collaboration, communication, and analytical skills.
• Demonstrated ability to influence senior sales leaders and account teams.
• Background in clinical trials, life sciences, healthcare technology, or complex B2B services strongly preferred.

Aufgaben

• Support development of market definitions, buyer personas, and messaging frameworks using the Pragmatic Marketing approach.
• Gather customer, market, and competitive insights to support positioning and GTM efforts.
• Support product launches in collaboration with Go-to-Market and Sales Enablement teams.
• Contribute to creation of sales tools, messaging guides, and training materials.
• Coordinate with Demand Generation and Content teams to support campaigns and thought leadership tied to product priorities.
• Partner with Product, Sales, and Marketing teams to ensure consistent and effective product narratives.
• Assist with analysis of funnel performance, win/loss insights, and competitive trends.

Kenntnisse

Cross-functional collaboration

Communication

Analytical skills

Influence senior sales leaders

Facilitation skills

Ausbildung

Bachelor’s degree in marketing, business administration, communication, or related field

Graduate degree preferred

Jobbeschreibung

WCG is seeking a Product Marketing Manager to drive go-to-market execution through messaging development, launch coordination, and sales enablement collaboration. This role partners with Go-to-Market, Sales Enablement, and Demand Generation to ensure priority solutions are clearly represented in campaigns and training.

The Manager emphasizes execution excellence and strong product marketing fundamentals, collaborating across Product, Sales, and Marketing to maintain consistent narratives and