Staff Lifecycle Marketing Manager

Intuit Inc.; Mountain View (CA); On-site; USD 158,000 - 214,000; Full time

Job summary

A leading company is looking for a Staff Performance Marketing Manager to lead multi-channel marketing automation campaigns aimed at driving customer conversion and retention. This pivotal role involves collaborating with cross-functional teams to optimize and analyze campaign results, ensuring alignment and effectiveness in strategies. The ideal candidate will have significant experience in lifecycle marketing, demand generation, and project management, with a strong ability to work in fast-paced environments. A competitive compensation package, including salary and bonus opportunities, is offered.

Benefits

Cash bonus

Equity rewards

Qualifications

• 5+ years’ experience in B2C or B2B marketing.
• Experience with marketing automation tools required.
• Strong track record in optimizing marketing funnels.

Responsibilities

• Execute and measure multi-channel marketing automation campaigns.
• Facilitate communication between marketing and sales teams.
• Build and track detailed program schedules.

Skills

Demand generation

Customer acquisition strategies

Project management

Analytical skills

Tools

Eloqua

Marketo

Campaign Manager

Braze

Job description

Come join Intuit as a Staff Performance Marketing Manager!

Responsibilities

• Execute and measure customer-backed multi-channel marketing automation campaigns to drive usage, conversion, retention, revenue and unit growth
• Plan and manage the end to end process lifecycle marketing campaigns – including strategy, creative development execution and measurement of campaigns.
• Facilitate regular communication between marketing and sales teams to ensure alignment and address any challenges or opportunities.
• Build program test plans. Perform and analyze A/B split testing along with analysts.
• Partner closely with cross functional teams (e.g. Segment Marketers, Product Managers, Data Ops, Analytics, Creative & Deployment Agencies) to execute campaigns, as well as optimize and analyze campaign results.
• Develop program/creative brief. Manage creative development with copywriter, designer and programmers.
• Accurately estimate and track program costs, weekly campaign timelines and results
• Build and ensure on-time detailed program schedules - from kick off to tracking codes to legal/compliance review to deployment and results tracking, including managing stakeholder expectations and communicating out project timelines
• Set-up, test/QA and deploy campaigns in Eloqua, Campaign Manager, Marketo and/or Braze

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is:

Bay Area California $158,000 - $213,500

Southern California $150,500 - $203,500 This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit: Careers | Benefits).Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

• Lifecycle marketer with 5+ years’ experience in b2c or b2b multi-channel and/or mobile marketing.
• Strong understanding of demand generation and customer acquisition strategies
• Track record of optimizing marketing funnels and driving MQLs
• Experience setting up, executing and measuring lifecycle campaigns for SaaS products
• Marketing automation experience (e.g. Eloqua, Marketo, Pardot) required
• Exceptional executional and project management skills
• Understanding of creative best practices
• Passion and ability to be agile in campaign development, execution and delivery of results
• Strong analytical and problem-solving skills to understand data sources, data mapping, campaign logic, and campaign performance (ROI analysis and recommendations)