Sr. Staff Product Marketing Manager – Competitive Intelligence

Illumina; San Diego (CA); Remote; USD 152,000 - 229,000; Full time

Job summary

An established industry player is seeking a Sr. Staff Product Marketing Manager to drive competitive intelligence and response strategies. This role involves conducting in-depth competitor analysis, collaborating with cross-functional teams to develop compelling product positioning, and creating impactful messaging. Join a forward-thinking organization dedicated to improving health through genomic technology, where your contributions can lead to life-changing discoveries for patients worldwide. If you have a passion for innovation and a deep understanding of the genomics field, this opportunity is perfect for you.

Benefits

Health/Dental/Vision Insurance

Retirement Plan

Paid Time Off

Genomics Sequencing Benefits

Qualifications

• 12+ years of experience in Product Marketing or Management.
• Strong analytical skills and ability to influence stakeholders.

Responsibilities

• Conduct competitive analysis and market research.
• Develop product positioning strategies and messaging.

Skills

Product Marketing

Competitive Analysis

Market Research

Messaging Development

Analytical Skills

Interpersonal Skills

Education

Bachelor's Degree

Master's Degree

PhD

Job description

Sr. Staff Product Marketing Manager – Competitive Intelligence

Sr. Staff Product Marketing Manager – Competitive Intelligence

Apply locations: US - California - Southern - Remote
Time type: Full time
Posted on: Posted 3 Days Ago
Job requisition id: 39937-JOB

What if the work you did every day could impact the lives of people you know? Or all of humanity? At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients.

Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world-changing projects, you will do more and become more than you ever thought possible.

The Sr. Staff Product Marketing Manager, Competitive Intelligence and Response will play a pivotal role in defining and executing strategies to effectively drive adoption and utilization of our platforms and position our products against competitors in the marketplace. We are seeking a seasoned commercial professional with strong domain knowledge that can leverage their deep understanding of customer needs, and technical acumen to develop compelling positioning and messaging, and who can lead cross-functional programs to achieve business goals.

Key Responsibilities:

1. Competitive Analysis & Monitoring: Conduct in-depth analysis of competitors, their products, positioning strategies, pricing models, and go-to-market tactics. Identify strengths, weaknesses, opportunities, and threats to inform our competitive positioning strategy.
2. Market Research: Stay abreast of market trends, customer preferences, and industry developments. Gather insights to identify opportunities for differentiation and competitive advantage.
3. Positioning and Response Strategy: Collaborate cross-functionally with product management, sales, and marketing teams to develop and refine product positioning strategies that differentiate our offerings in the market. Ensure alignment with overall business objectives and customer needs.
4. Messaging Development: Work with product marketing and communications to craft compelling messaging and value propositions that articulate the unique benefits of our products compared to competitors. Develop clear, concise, and impactful messaging frameworks tailored to various target audiences and channels.
5. Content Creation: Work as part of a cross-functional team to create sales enablement materials, presentations, and case studies to support the positioning strategy and drive awareness and adoption of our products.
6. Sales Enablement: Equip the sales team with the necessary tools, training, and resources to effectively communicate our competitive positioning and value proposition to prospects and customers. Provide ongoing support and guidance to ensure consistent messaging and alignment with marketing initiatives.

Preferred Educational and Experience:

• Must have at least 12 years of industry experience in Product Marketing or Product Management and a Bachelor’s degree, or a minimum of 8 years’ experience and a Master’s degree, or a minimum of 5 years’ experience with a PhD, or equivalent experience.
• Demonstrated experience in technical marketing and close collaboration with Commercial is highly desired.
• Deep technical knowledge of genomics, next-generation sequencing, and molecular biology products is highly desired.
• Ability to own both long-term strategy and executional detail.
• Must have strong analytical skills – ability to tie detailed analysis to larger strategy and make data-driven decisions is critical.
• Ability to solve problems informed by robust analysis and multiple data points.
• Ability to influence people and diverse stakeholder groups within a global, matrixed organization.
• Excellent interpersonal, verbal, and written communication skills.
• Sound business judgment and discretion for managing projects; ability to develop and execute against dynamic timelines.
• Organizational capabilities to drive work proactively.
• Field sales experience strongly preferred.

The estimated base salary range for this role in the US is $152,600 - $228,800. Compensation depends on qualifications, location, and market data. Employees are also eligible for bonuses, commissions, and equity. We offer comprehensive benefits including genomics sequencing, health/dental/vision, retirement, and paid time off.

At Illumina, we foster a diverse and inclusive workplace, committed to equity and zero pay gap. We have Employee Resource Groups promoting career development and cultural awareness. We are an equal opportunity employer and conduct background checks. If accommodations are needed, contact [e-mail]. This role is not eligible for visa sponsorship.

About Us

At Illumina, we are leading the genomics revolution to improve health, environment, and food security. Join us in creating a better world through genomics.