Sr Specialist E-Commerce Strategy

Nestlé; Rogers (AR); On-site; USD 90,000 - 180,000; Full time

Job summary

A leading company in the food and beverage industry is seeking a Sr Specialist E-Commerce Strategy. This role focuses on driving sales performance and brand representation on Walmart's e-commerce channels, requiring strong relationship-building skills and a deep understanding of e-commerce strategies. The ideal candidate will manage paid search strategies, collaborate with various teams, and execute business plans to enhance market share. Join an inclusive workplace that encourages innovation and growth.

Qualifications

• 1-3+ years experience in eCommerce Account Management.
• Ability to manage media budget with accuracy and precision.
• Strong understanding of retailer strategies.

Responsibilities

• Drive sales performance and brand representation for Walmart e-commerce.
• Create and execute annual joint business plans.
• Manage paid search strategies and budget.

Skills

Relationship Building

Negotiation

Communication

Digital Savviness

Education

Bachelor's Degree

Tools

Walmart Paid Search

Organic Search

Job description

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Join to apply for the Sr Specialist E-Commerce Strategy role at Nestlé

Foods you love. Brands you trust. And a career that empowers you to grow.

At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.

This position is not eligible for Visa Sponsorship.

The Customer Account Senior Specialist, eCommerce drives sales performance, market share, and brand representation/discoverability for Walmart e-commerce channels. This role is accountable for knowing Walmart’s ecommerce strategy, operations, and customers deeply in order to create and execute effective strategies and educate the internal organization. This role owns the relationship with merchants on dot com and online grocery pick up channels, and is responsible for the creation and execution of an annual joint business plan, data access/KPI-tracking, sharing and translating category insights into actionable plans, and addressing all retailer specific requests/requirements.

Responsibilities:

• Partner with store CAM to develop strong relationships with Walmart merchants and address all retailer specific requests/requirements
• Own, manage and executed paid search on Walmart.com in collaboration with agency partners, WMC, MCOE and digital strategist including developing strategies and tactics to drive market share growth, e-penetration and positive ROI while effectively managing search budget management with accuracy for assigned brands.
• Own, manage, execute and maintain Walmart Content Quality Scores
• Support educating relevant cross-functional members of Nestle USA (NUSA) organization on key aspects of Walmart’s ecommerce strategy, business and needs
• Understand Walmart’s ecommerce strategies/roadmaps, organization, operations, shoppers, capabilities and best practices
• Understand key retailer requirements for strategic partnerships, socialize with internal organization and develop plan to attain
• Identify relevant KPIs, secure necessary data to measure, track and report out to key stake holders accordingly
• Create and execute annual joint business plans (includes partnering with store cams, shopper marketing manager, operations/supply chain/nance as necessary to enable key plan elements)
• Identify and execute relevant test and learn plans to improve business performance, internal learnings and capabilities
• Drive category and NUSA sales growth, markets share & brand representation online
• Translate category roadmaps and CAPs into actionable plans for assigned retailers
• Develop and execute strategies and plans to meet assigned sales and e-market share and digital penetration goals
• Monitor and improve brand distribution, representation and discoverability at Walmart and Sam’s Club for assigned brands.
• Collaborate with brand teams, customer account managers, digital strategists, shopper marketing and agency partners on key programs
• Develop strong understanding of various paid search ROI
• Allocate and manage assigned trade and retail media budget to include maintenance in internal reporting tool and reconciling financial records to ensure accuracy
• Provide accurate and timely eCommerce sales forecasts and conduct regular business reviews
• Lead and support digital growth initiatives for long range planning and innovation meetings for assigned brands and customers.
  
  

Requirements:

• 1-3+ years experience in eCommerce Account Management and/or vendor management experience at a leading retailer responsible for driving online sales for the retailer either in a buying, merchandising or marketing capacity Bachelor’s degree
• Walmart Paid Search and Organic Search including Content Quality Score experience preferred
• Paid Search agency management experience preferred
• Ability to manage media budget with accuracy and precision while driving positive ROI
• Strong relationship building capabilities, retailer negotiations, and creating and executing joint business plans with retailers
• Ability to communicate and translate retailer requests & insights to internal stakeholders and develop actions plans
• Proven experience building annual plans, forecasts, analyzing retail programs and managing budgets
• Able to adapt to rapidly changing environment and initiate new processes/ideas to address opportunities
• Strong understanding of retailer buying, merchandising and marketing strategies; able to translate insights into relevant action plans to grow the business
• Able to handle tough negotiations with retailers while building a strong connections and partnership with them
• Able to speak to all levels of organization, craft cohesive and compelling stories/business cases to engage and win over stakeholders
• Ability to identify and consistently track key metrics, identify key opportunities and issues and develop/execute plans to address
• Digital and Mobile platform savviness
  
  

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at [e-mail] or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.

Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy.

#Salaried

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Industries

  Food and Beverage Services

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