Email Marketing Specialist

Horizontal Talent; Minneapolis (MN); Remote; USD 80,000 - 100,000; Full time

Job summary

Join a leading company as an Email Marketing Specialist, where you'll craft and execute dynamic email campaigns. This remote, short-term contract allows you to leverage your expertise in Salesforce Marketing Cloud while collaborating with cross-functional teams to optimize marketing strategies. Enjoy competitive compensation and benefits as part of a diverse and inclusive environment.

Benefits

Medical benefits

Dental benefits

Vision benefits

Retirement plan

Qualifications

• Proven experience in Salesforce Marketing Cloud and email production techniques.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Effective communication skills, both written and oral.

Responsibilities

• Develop and implement email campaigns aligned with marketing objectives.
• Utilize Salesforce Marketing Cloud for email journeys and campaign execution.
• Provide regular reports and analytics to stakeholders.

Skills

Salesforce Marketing Cloud

HTML

CSS

AmpScript

Organizational Skills

Communication Skills

Tools

Adobe Creative Suite

MS Excel

MS PowerPoint

Job description

Join our team as an Email Marketing Specialist where you'll play a pivotal role in crafting and executing dynamic email campaigns that engage and inspire. This remote, short-term contract offers an exciting opportunity to leverage your expertise in Salesforce Marketing Cloud and email marketing strategies.

Responsibilities

• Develop and implement email campaigns, ensuring alignment with marketing objectives and timelines.
• Utilize Salesforce Marketing Cloud to create, manage, and optimize email journeys and campaign execution.
• Collaborate with cross-functional teams to validate project scope, set milestones, and track key performance indicators (KPIs).
• Ensure adherence to best practices for design, mobile responsiveness, and compliance with CAN-SPAM and GDPR regulations.
• Provide regular reports and analytics to stakeholders, highlighting areas for improvement and opportunities.
• Support technical teams in adopting new email solutions and enhancements.
• Identify and address gaps between current systems and business needs, proactively communicating concerns.

Skills

• Proven experience in Salesforce Marketing Cloud and email production techniques.
• Proficiency in HTML, CSS, and AmpScript for email coding.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Effective communication skills, both written and oral, with the ability to translate technical requirements to business stakeholders.

Preferred Skills

• Experience with Adobe Creative Suite tools.
• Background in data manipulation using MS Excel and presentation skills with MS PowerPoint.
• Knowledge of email marketing best practices and reputation management strategies.
• Ability to work independently as a self-starter in a fast-paced environment.

At Horizontal, we are committed to fostering a diverse, equitable, and inclusive environment where all team members feel valued and empowered to contribute their unique perspectives.

Once you apply for this position, you may receive a phone call, SMS or email at the time of application from our Virtual AI Recruiter, Alex, to conduct an initial interview.

Horizontal facilitates valuable and productive conversations between you and potential employers. We can assist you in growing your career by partnering you with employers that offer challenging assignments. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $29 - $60 per hour. This is not a guarantee of compensation, as final offer amount may vary based on factors including but not limited to experience and geographic location.