Sr Social Media Strategist

Petrol Advertising, Inc.; Burbank (CA); Hybrid; USD 90,000 - 140,000; Full time

Job summary

Petrol Advertising, Inc. is seeking a Sr. Social Media Manager to lead our in-house social team.

The role focuses on building communities on Discord and major platforms, developing data-driven campaigns for tech, entertainment, and gaming brands, and guiding cross-functional teams to maximize social ROI. The ideal candidate brings 4–6 years of agency or brand experience, strong presentation skills, and a deep understanding of social trends.

Qualifications

• 4–6 years agency/brand experience in high-volume social output

Responsibilities

• Develop social and community marketing strategies for RFPs, pitches, and existing clients.
• Create Discord and other platform engagement that builds communities from ground up and grows existing ones.
• Distill strategy into digestible decks for clients and internal teams.
• Support client-facing day-to-day management and pitch meetings.
• Conceptualize social media concepts, recurring content series, and platform-native tactics.
• Coordinate between Strategy, Social, and Creative to guide campaign teams on channel tactics and placement.
• Research industry and cultural trends using social listening tools.
• Develop KPI frameworks and reporting aligning client goals with social ROI and community retention.
• Execute approved social strategies across the team.

Skills

Discord mastery

Major social platforms

Deck building

Campaign concepts

Social KPIs & analytics

Social listening tools

Verbal & written communication

MS Office & G-Suite

Figma

Education

Bachelor's degree or relevant experience

Tools

Discord server management

Job description

THIS IS A HYBRID POSITION. IN-OFFICE IS TYPICALLY ONCE-A-MONTH OR ON AN AS NEEDED BASIS.

PETROL, a leading full-service advertising agency specializing in progressive marketing for some of the biggest brands in tech, sports, and video gaming; among many more; is seeking a Sr. Social Media Manager. With dedicated departments for print services, motion graphics, AV, social media, interactive/digital, as well as media planning & buying, we regularly develop fully integrated global marketing campaigns for some major brands across genres.

We are looking for a new full-time member of our in-house social team.

The Sr. Social Media Strategist reports to the Director of Strategy and Social and works closely with our Social, Strategy, Creative, and Account Service teams to ensure social and community campaign goals are met across a variety of clients. They must be a seasoned professional with a strong understanding of client business, social platform trends, consumer social behaviors, and community engagement mechanics, with deep expertise in Discord community building. They will manage the Social Media team.

This role will develop Social and Community campaigns, strategies, and tactics backed by data and actionable insights put into easily digestible presentation decks which are then communicated to our current and potential clients. They will also assist in developing ideas and briefs that guide our internal creative teams in the production of social media assets. A final key responsibility will be guiding the developing and fostering of communities on Discord and other social platforms with strategies and tactics informed by the latest trends and approaches.

The ideal candidate will have 4-6 years of prior agency and/or relevant experience and encompass a comprehensive understanding of strategic social and community marketing.

Candidates should also possess excellent verbal and written communication skills, as candidates will be required to clearly articulate their concepts to clients as well as throughout all agency departments. The ideal candidate will have familiarity with the gaming industry.

Daily Responsibilities Include the following but not limited to:

• Develop social and community marketing strategies, concepts, and approaches for RFPs, new business pitch opportunities, and existing clients.
• Create community engagement strategies for Discord and other social platforms that build communities from the ground up and grow existing communities.
• Be able to distill strategy and expertise into easily digestible presentation decks
• Be comfortable in a client-facing role including day-to-day management and pitch meetings.
• Conceptualize social media concepts, recurring content series, and platform-native engagement tactics.
• Provide cohesive integration between Strategy, Social, and Creative departments; guiding broader campaign teams on channel tactics, platform nuances, and placement best practices.
• Identify industry, competitor, consumer, and cultural social and community trends through research and social listening tools.
• Develop social KPI frameworks, measurement plans, and performance reporting standards that connect client business goals to social ROI and community retention.
• Execute approved social strategies throughout the social media team.

Requirements

Required Qualifications:

• Bachelor's Degree and/or relevant experience is necessary.
• 4 – 6 years of agency or brand experience on brands with high-volume social output, working as a strategist, community manager, or relevant role. Experience with campaigns in the gaming, entertainment, or tech industries is highly preferred.
• Supervisor/manager/team management preferred.
• Deep, hands‑on knowledge of Discord server management and engagement tactics in addition to broad familiarity across major social platforms (X/Twitter, TikTok, Instagram, YouTube, Twitch).
• Excellent deck‑building abilities and superior presentation skills that clearly articulate social insights to mid- and high-level stakeholders.
• Ability to formulate campaign concepts and recurring content series that inspire internal creative, AV, and social production teams. Note: Content creation experience is not required or expected for this position but it would be considered a plus.
• Proven experience connecting brand objectives to social KPIs, with hands‑on experience using social listening and analytics tools to drive actionable insights.
• Excellent verbal and written communication skills with an open mind to hear inputs from cross‑functional teams.
• Must be nimble and flexible to succeed in a fast‑paced environment with ad hoc requests.
• Results orientated and ability to justify opinions.
• Passion for Tech, Entertainment and Gaming industries.
• A proactive, adaptable attitude coupled with a strong commitment to team collaboration and shared success.
• Must be highly proficient in Microsoft Office and G‑Suite. Figma experience a plus.