Social Media Manager

PlanIT; Baltimore (MD); Hybrid; USD 55,000 - 70,000; Full time

Job summary

Planit seeks a Social Media Manager to develop and oversee organic social programs for B2B clients, manage content calendars, and pull metrics. The role supports the Social Media Supervisor and requires strong writing and project-management skills.

The ideal candidate has 3–7 years of agency experience, a Bachelor's degree, and proficiency with Facebook, Instagram, LinkedIn, TikTok, Google Suite, Sprout Social, Canva, Sprinklr, and analytics tools.

Qualifications

• 3-7 years of experience in managing social media accounts, preferably in an agency.
• Bachelor's Degree in PR, communications, journalism, marketing, or related field preferred.
• Exceptional writing skills
• Extreme attention to detail and strong organizational skills
• Must have a clear understanding of best practices for Facebook, Instagram, LinkedIn and TikTok, experience with Reddit, YouTube a plus
• Experience with Google Suite, Sprout Social, Canva, Sprinklr, Facebook Ad Manager and Google Analytics a plus
• Ability to work weekend and after-hours, as expected in the 24/7 social media news cycle; travel may be included

Responsibilities

• Develops strategic social media plans for B2B clients.
• Manages community management and client reporting.
• Develops engaging social content aligned with brand guidelines.
• Coordinates with Creative team to ensure on-brand social assets.
• Pulls metrics and provides ROI insights.
• Projects and time management across multiple accounts.
• Keeps up with industry trends for clients.

Skills

Exceptional writing

Attention to detail

Organizational skills

Multi-tasking

Education

Bachelor's degree in communications, PR, journalism, marketing or related field

Tools

Google Suite

Sprout Social

Canva

Sprinklr

Facebook Ad Manager

Google Analytics

Job description

Description

SUMMARY

The Social Media Manager is a skilled tactician with a true passion for organic social media and experience managing organic social media programs that grow, promote, and elevate brand visibility. This position supports the Social Media Supervisor in developing and executing social media plans, managing content calendars and deliverables, and pulling metrics and reports. The ideal candidate is a highly organized, creative self-starter who possesses strong writing and analytical skills, and excels at project management and consistently meeting deadlines.

ESSENTIAL FUNCTIONS

• Supports the development and implementation of strategic social media plans for B2B clients.
• Handles community management, promptly responding to customer questions and proactively engaging in outgoing conversation for all social media accounts.
• Develops engaging social content that adheres to best practices and pushes the envelope in new ways to drive engagement.
• Manages Creative team deliverables, ensuring all social creative aligns with brand guidelines and is optimized for each social channel.
• Pulls metrics and reports, managing social listening and analytics to proactively provide insights and recommendations that optimize ROI.
• Provides excellent project management and time management across various accounts and projects.
• Demonstrates knowledge of the current industry landscape on an ongoing basis.
• Contributes to project and/or annual client planning documents.
• Develops persuasive summary and recommendation documents for presentation to client and agency decision-makers.

TASKS MY INCLUDE

• Crafts compelling social content including social media posts, polls, quizzes and more.
• Client communication and presentations (ex: client status calls, reporting).
• Prepares monthly and/or quarterly reports for social media clients, leveraging monitoring and management tools.
• Delivers concise, accurate and actionable accounts of meetings and discussions.
• Makes strategic social media recommendations.
• Collaborates with the Content Studio and Creative team to develop engaging social media content including stills, video, animations, captions and more.
• Influencer research, vetting, outreach and management of deliverables.
• Closely watches and evaluates social media trends to drive our clients’ business forward.
• Other duties as assigned.

Requirements

QUALIFICATIONS

• 3-7 years experience managing social media accounts/campaigns, ideally within an agency environment
• Bachelor's Degree in public relations, communications, journalism, business, marketing, advertising, English, or other related field of study preferred
• Exceptional writing skills
• Extreme attention to detail and strong organizational skills
• Must have a clear understanding of best practices for Facebook, Instagram, LinkedIn and TikTok, experience with Reddit, YouTube is a plus
• Must thrive working within a fast-paced, innovative environment with a strong ability to manage multiple deadlines and multi-task across client accounts, campaigns & projects.
• Experience with Google Suite, Sprout Social, Canva, Sprinklr, Facebook Ad Manager and Google Analytics a plus
• Experience in influencer marketing a plus
• Ability to work weekend and after-hours, as expected in the 24/7 social media news cycle; travel may be included

*Applicants must include a work sample in the same attachment as resume (for job posting). All writing samples will be vetted for AI usage.

PHYSICAL & WORK ENVIRONMENT

Planit is an office-first hybrid workplace; we are in-office 3 days per week.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance; stoop, kneel, crouch, or crawl; talk or hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. The noise level in the work environment is usually moderate.

SALARY REQUIRMENTS

$55k - $70k