Social Media Manager

Serotonin; New York (NY); Hybrid; USD 80,000 - 110,000; Full time

Benefits offered by this job

Competitive Salary

401k (US Only)

Health Insurance (US Only)

Remote Work Environment

Flexible PTO

Parental Leave

Job summary

Serotonin in New York seeks a Social Strategist responsible for directing social strategies for 4-6 clients. Your role includes crafting content approaches and executing social strategies that align with client objectives. The ideal candidate should possess 3+ years of experience managing brand social accounts, especially in crypto or emerging tech.

Strong copywriting skills are essential, along with the ability to collaborate cross-functionally and maintain organized operations. This position offers a competitive salary and benefits including health insurance and remote work options.

Qualifications

• 3+ years running brand social accounts, ideally in crypto, AI, or emerging tech.
• Strong copywriting skills across formats.
• Ability to assess a brand’s social health.

Responsibilities

• Develop platform-specific social strategies for clients.
• Write context-aware social content across various formats.
• Own daily social operations, including engagement.

Skills

Brand social account management

Adaptable copywriting

Passion for crypto

Social health assessment

Understanding of narratives in social media

Planning multi-week social pipelines

Competence in multimedia creation

Organizational skills

Cross-functional collaboration

Tools

AI tools

Job description

About the Role

Reporting to the Director of Social, this role leads social strategy and execution for 4-6 clients. You are responsible for setting the strategic direction, defining the content approach, and ensuring each brand shows up with clarity and intent across platforms. The role requires strong strategic thinking paired with precise, day-to-day execution, working closely with PR, Content, Events, Marketing, and Growth teams to deliver a unified go-to-market presence.

Responsibilities

• Develop and execute platform-specific social strategies aligned to each client’s positioning, audience, and objectives.
• Write clear, concise, and context-aware social content across formats and tones – announcements, threads, explainers, news reactions, and technical content.
• Maintain an active understanding of the crypto and emerging tech landscape, tracking narratives, shifts, competitors, and opportunities.
• Own daily social operations: scheduling, posting, real-time engagement, and maintaining a consistent publishing cadence.
• Collaborate with PR, Content, and Growth teams to ensure social is aligned with larger campaigns and product timelines.
• Use analytics and platform data to identify opportunities, refine strategy, and measure efficacy.
• Plan and run social-native activations such as Spaces, AMAs, giveaways, and other campaign formats.
• Ensure all content maintains consistent messaging, tone, and brand alignment across platforms.

Requirements

• 3+ years running brand social accounts, ideally in crypto, AI, or emerging tech.
• Strong, adaptable copywriting across formats: announcements, threads, explainers, reactions, long-form summaries.
• A deep passion for crypto and active engagement in on-chain communities.
• Ability to assess a brand’s social health using audits, competitor mapping, and data.
• Clear understanding of how narratives move through X, LinkedIn, Farcaster, and onchain communities.
• Experience planning and executing multi-week social pipelines tied to product, PR, or marketing roadmaps.
• Familiarity with internet culture and the ability to use it without relying on gimmicks.
• Competence in lightweight multimedia creation (graphics, templates, short-form video, or AI tools).
• Ability to break down complex technical topics into simple, platform-native content.
• Strong organizational skills: managing multiple clients, maintaining consistent cadence, and hitting deadlines.
• Comfortable working cross-functionally with PR, Content, Creative, Growth, and internal client teams. Operates well in a fast-paced, agency environment with a solutions-driven environment.

Bonus Skills

• Advanced use of AI tools in writing, research, or asset generation.
• Experience working with founder-led accounts or leadership profiles.
• Strong eye for design or brand systems.
• Familiarity with large-agency campaign processes and creative discipline.

Benefits

• Competitive Salary
• 401k (US Only)
• Health Insurance (US Only)
• Remote Work EnvironmentFlexible PTO
• Parental Leave

$80,000 - $110,000 a year

This role is best suited for someone who can combine strategic direction with clean execution and help position top web3 brands with clarity, consistency, and speed. If you’re confident in owning narratives and delivering high-quality social output, we’d like to talk.