Sr. Sales Rep

Wilbur-Ellis; Toluca (IL); On-site; USD 70,000 - 110,000; Full time

Job summary

Wilbur-Ellis, a 100-year-old family-owned leader in agriculture, is seeking a Sr Sales Representative to develop and manage customer relationships across a designated territory. You will act as a trusted advisor, identify opportunities, and deliver solutions to help customers achieve operations and business goals.

The role emphasizes strategic territory planning, cross-functional collaboration, and a strong emphasis on sales growth, forecasting, and customer engagement.

Qualifications

• Proven sales track record achieving targets.
• Experience building and maintaining customer relationships.
• Strong business acumen with forecasting and profitability sense.
• Territory planning and growth strategy development.

Responsibilities

• Develop and execute territory business plans to achieve sales, margin, and growth objectives
• Establish, maintain, and expand relationships with existing and prospective customers
• Identify customer needs and recommend products, services, and solutions
• Conduct regular customer visits and business reviews
• Generate new business through prospecting, networking, referrals
• Manage a sales pipeline and forecasting of opportunities and revenue
• Collaborate with agronomy, technical, operations, customer service, and supply chain
• Negotiate pricing and contract terms within company guidelines
• Monitor market trends and competitive activity
• Participate in customer events, trade shows, and community activities
• Maintain compliance with policies, safety standards, regulatory requirements
• Support collection efforts and coordinate with finance on payments
• Maintain accurate customer and sales activity records in systems

Skills

Sales experience

Account management

Agriculture/agribusiness

Crop inputs

Animal nutrition

Specialty products

Territory management

Consultative selling

Job description

Investing in You, join a 100-year-old, family-owned leader in Ag – and grow with us!

Wilbur-Ellis invests heavily in our employees by offering skill development and training, competitive compensation and benefits, and a tradition of promoting from within for a broad range of career opportunities. And we foster a supportive, people-first work environment.

“We know the confidence gap can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.”

Role Overview

The Sr Sales Representative is responsible for developing and managing customer relationships while driving profitable growth across a designated territory. This role serves as a trusted advisor by identifying opportunities, recommending products and services, and delivering solutions that help customers achieve their operational and business objectives. The Sr Sales Representative develops business plans, grows market share, and collaborates with cross-functional teams to deliver an exceptional customer experience. The role also supports Wilbur-Ellis business goals through strategic territory management, sales planning, and customer engagement. Success in this position requires strong relationship-building, consultative selling, business acumen, and technology adoption.

A Sample of What You’ll Do in This Role

• Develop and execute territory business plans to achieve sales, margin, and growth objectives
• Establish, maintain, and expand relationships with existing and prospective customers
• Identify customer needs and recommend products, services, and solutions that provide value and support customer success
• Conduct regular customer visits and business reviews to understand customer goals, challenges, and opportunities
• Generate new business through prospecting, networking, referrals, and lead generation activities
• Manage a sales pipeline and maintain accurate forecasting of opportunities, revenue, and customer activity
• Collaborate with agronomy, technical, operations, customer service, and supply chain teams to deliver customer solutions
• Negotiate pricing and contract terms within established company guidelines
• Monitor market trends, competitive activity, and customer needs to identify growth opportunities
• Participate in customer events, industry meetings, trade shows, and community activities to strengthen market presence
• Maintain compliance with company policies, safety standards, regulatory requirements, and ethical business practices
• Support collection efforts and partner with finance teams to manage customer credit and payment issues when needed
• Maintain accurate customer, opportunity, and sales activity records within company systems

What You Bring To The Role

• Proven experience in sales, account management, agriculture, agribusiness, crop inputs, animal nutrition, specialty products, or a related industry
• Demonstrated success achieving sales goals and developing customer relationships
• Strong business acumen and understanding of sales planning, forecasting, and profitability management
• Experience developing and executing territory strategies to grow revenue and market share
• Strong problem-solving and consultative selling skills
• Excellent verbal, written, presentation, and interpersonal communication skills