Sr. Product Marketing Manager

Ursus; Portland (OR); Remote; USD 125,000 - 150,000; Full time

Job summary

An innovative e-commerce corporation is seeking a talented Sr. Product Marketing Manager to lead product marketing initiatives focused on advertising. This role offers the unique opportunity to shape the go-to-market strategies, develop compelling value propositions, and drive cross-functional collaboration to ensure seller success. As part of a dynamic team, you will influence product roadmaps and track key metrics for success. If you're passionate about driving innovation and have a strong background in product marketing, this position is perfect for you.

Qualifications

• 6+ years of experience in product marketing.
• Strong track record in e-commerce product strategies.
• Excellent communication and collaboration skills.

Responsibilities

• Develop go-to-market strategies for advertising initiatives.
• Create customer feedback loops to refine product narratives.
• Track customer engagement and product adoption metrics.

Skills

Product Marketing

Go-to-Market Strategy

Digital Advertising

Data Analysis

Cross-Functional Collaboration

Customer Research Techniques

Education

Bachelor's Degree

Job description

JOB TITLE: Sr. Product Marketing Manager
LOCATION: REMOTE
DURATION: 9 months
PAY RANGE: $50-$60/hr

COMPANY:
Our client, a multinational e-commerce corporation is looking to identify a Sr. Product Marketing Manager to join their team.

About The Role
Our client is seeking a talented and dynamic product marketer to drive inbound product marketing and outbound go to market strategy focused on our Advertising initiatives, which includes our seller-facing advertising products. This is a unique opportunity to become an integral part of the *** marketing team working with the product teams to support initiatives for our Advertising suite of products. This role will partner cross-functionally with product, design, engineering, analytics, communications, customer service, and market teams.

To be successful, you are an experienced Product Marketer with expertise in developing value propositions, positioning, and generating demand for products and tools, ideally in an e-commerce or marketplace setting. The ideal candidate will have experience with a digital ad products.

What You Will Accomplish

• You are responsible for the product value proposition narrative, the go-to-market strategy, and messaging for advertising initiatives, ensuring seller success on the platform.
• You will approach go-to-market in a holistic manner to ensure sellers are delivered relevant and meaningful communications at the right time and place across in-product, marketing, PR, market communities, sales, customer service, and partner messaging.
• Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentations and opportunity sizing.
• Create customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation.
• Develop product value propositions, narratives, customer messaging, naming and external facing proof points.
• Manage the go-to-market strategy and planning for product launches and then lead through channel experts to ensure execution and impact measurement. Track customer engagement, product adoption, and business success. Partner with channel experts across marketing, PR communications, customer service, in-market teams, and sales channels to generate demand.
• Identify internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization / expansion. Build up the value proposition leveraging the voice of the customer to optimize product marketing messaging and to advise on product recommendations.
• Define key metrics for success, and track progress against goals for the product launches and in-market growth adoption of existing products or services.

What You Will Bring

• 6+ years of experience in product marketing
• Strong track record of developing product and go to market strategies at ecommerce companies or within vertical-focused organizations at e-commerce companies
• Preferred experience in digital advertising
• Proven ability to drive innovation, execute projects with excellence
• Success working collaboratively with cross-functional teams and excellent communication skills
• Strong data analysis skills and experience with customer research techniques

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