Enterprise Operations Sr. Technical Product Marketing Manager I Professional JACKSONVILLE, US

Avature; Orlando (FL); Remote; USD 130,000 - 225,000; Full time

Job summary

Join a forward-thinking company as a Senior Technical Product Marketing Manager, where you'll leverage your expertise in cloud infrastructure and product marketing to create compelling content that educates customers on innovative solutions. This role involves working collaboratively with diverse teams to deliver impactful presentations, tutorials, and technical documentation that resonate with users. You'll have the opportunity to advocate for cutting-edge products, conduct competitive analysis, and help launch new offerings in a dynamic environment. If you're passionate about technology and eager to make a difference, this role is a perfect fit for you.

Benefits

Healthcare benefits

401(k) plan

Employee Stock Purchase Plan

Generous paid time off

Training and educational resources

Diverse employee resource groups

Volunteer opportunities

Discounts on retail products

Qualifications

• 5-7 years of experience in technical product marketing or related roles.
• Ability to create effective technical content for diverse audiences.
• Experience with cloud technologies and infrastructure as code.

Responsibilities

• Create educational content for customers about HashiCorp products.
• Collaborate with teams to deliver technical content and presentations.
• Perform competitive analysis to enhance product positioning.

Skills

Technical Product Marketing

Cloud Infrastructure

DevOps Workflows

Technical Writing

Competitive Analysis

Education

High School Diploma/GED

Bachelor's Degree

Tools

Keynote

PowerPoint

Google Slides

Camtasia

Loom

Zoom

Job description

A career in IBM Software means you'll be part of a team that transforms our customer's challenges into industry-leading solutions. We are an infinitely curious team, always seeking new possibilities, and dedicated to creating the world's leading AI-powered, cloud-native software solutions. Our renowned legacy creates endless global opportunities for our network of IBMers. We are a team of deep product experts, ensuring exceptional client experiences, with a focus on delivery, excellence, and obsession over customer outcomes. This position involves contributing to HashiCorp's offerings, now part of IBM, which empower organizations to automate and secure multi-cloud and hybrid environments. You will join a team managing the lifecycle of infrastructure and security, enhancing IBM's cloud solutions to ensure enterprises achieve efficiency, security, and scalability in their cloud journey.

Your role and responsibilities

HashiCorp is seeking a Senior Technical Product Marketing Manager to help with HashiCorp’s Infrastructure product line, focusing on Terraform. This role will be a key part of our Product Marketing team, owning technical go-to-market strategy activities, and will own building technical content for the company’s products. The ideal candidate (but not required) will be someone with experience using HashiCorp products and/or other cloud-native offerings who can also build technical content, including demos, tutorials, competitive intelligence and insights, presentations, technical white papers, and more. This role will report to the Senior Director of Technical Product Marketing.

What you'll do

Create lots of content that helps our customers — this role will use an individual’s domain knowledge, technical expertise, and understanding to create content to help customers learn what problems HashiCorp products solve and how it can help them. Content should be easily consumable, simple, accurate, and polished as it will be featured on our web properties, sales process, and events to help educate our users and customers.

Work collaboratively as part of a team — this role will work with engineering, product management, developer relations, and technical sales teams to deliver slide decks, tutorials, demos, videos, and technical white papers that align with our go-to-market initiatives.

Advocate for our products — this role will provide an opportunity for the individual to help evangelize HashiCorp products within the practitioner and Enterprise community and to the industry as a whole, working closely with industry influencers, Enterprise decision makers, and developer relations teams.

Enable our sales teams — this role will showcase content during sales enablement training sessions and work closely with sales teams to iteratively gather feedback and build a plan to enhance existing content and develop what’s missing.

Develop content to help launch products — this role will work with the marketing organization to deliver technical content updates that align with the announcement of product releases.

Perform competitive analysis — this role will understand key competitors in the space and incorporate differentiated value into technical content and sales enablement materials.

Work with our partners — this role will understand the ecosystem of partners, how HashiCorp products integrate with these partners and other DevOps and cloud tools and incorporate that into HashiCorp product content.

This job can be performed from anywhere in the US

Required education

High School Diploma/GED

Preferred education

Bachelor's Degree

Required technical and professional expertise

• 5-7 years of technical product marketing experience with at least 3 years experience in a technical or field-facing role related to cloud, infrastructure, or IT operations
• Industry / technology expertise is required in several of the following areas: cloud, dynamic IT infrastructure, private cloud, HashiCorp Terraform, infrastructure as code, DevOps workflows
• Ability to quickly learn about new technologies and ability to compare functionality and evaluate feature parity
• Ability to write strong, effective technical content (white papers, technical briefs, test reports, etc.) for external audiences with a balance of technical accuracy, strategy, and clear messaging
• Ability to work in Keynote, PowerPoint, and/or Google Slides

Preferred technical and professional experience

• Ability to work with necessary demo recording software, including Camtasia, Loom, and/or Zoom
• Ability to comfortably present and demo our products in front of internal and external audiences (large and small, live and recorded)
• Some travel required for customer interaction and HashiCorp and industry events
• Deep customer focus and understanding needed to build materials that resonate with customers
• Strong ability to take a project from idea to execution
• Demonstrated communication skills
• BS in CS/CE or equivalent technical degree preferred

ABOUT BUSINESS UNIT

IBM Software infuses core business operations with intelligence—from machine learning to generative AI—to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM’s AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM’s hybrid cloud platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments—a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualifiedapplicants will receive consideration for employment without regard to race,color, religion, sex, gender, gender identity or expression, sexualorientation, national origin, caste, genetics, pregnancy, disability,neurodivergence, age, veteran status, or other characteristics. IBM is alsocommitted to compliance with all fair employment practices regardingcitizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
• Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
• Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
• Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
• Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

Job Title

Sr. Technical Product Marketing Manager I

Date posted

08-May-2025

Job ID

32986

City / Township / Village

JACKSONVILLE

State / Province

Florida

Country

United States

Work arrangement

Remote

Area of work

Enterprise Operations

Employment type

Regular

Contract type

Regular

Projected Minimum Salary per year

130,000.00

Projected Maximum Salary per year

225,000.00

Position type

Professional

Some travel may be required based on business demand

Company

(0147) International Business Machines Corporation

Shift

General (daytime)

Is this role a commissionable/sales incentive based position?