Senior GTM Strategy & Sales Packaging Lead

Lyft; New York (NY); Hybrid; USD 169,000 - 211,000; Full time

Benefits offered by this job

Great medical, dental, and vision保险

Mental health benefits

401(k) plan with company match

Paid parental leave

Subsidized commuter benefits

Monthly Lyft credits and complimentary

Job summary

Lyft is seeking a Senior Manager of Sales Packaging & Go-to-Market Strategy in New York to shape how Lyft Ads packages and prices its products. You will drive the go-to-market motions, build compelling narratives for sellers, and lead the Lyft Ads Studio team to deliver differentiated, data-driven packages.

You will collaborate with Sales, Data Science, Finance, Product Marketing, and cross-functional leaders to align offerings with business goals and market opportunities in a fast-growing

Qualifications

• 15+ years of experience in digital advertising, with depth in brand media solutions, programmatic, ad tech, and/or commerce/retail media.
• Experience developing go-to-market strategies, sales packaging, and pricing frameworks for advertising products.
• Proven people leadership experience, including managing a team of creative, program, or strategy professionals.
• Exceptional cross-functional collaboration skills; work across Sales, Product, Engineering, Data Science, Marketing, and Finance.

Responsibilities

• Own the sales packaging strategy for Lyft Ads' full suite of on- and off-platform advertising solutions, building differentiated packages that map to advertiser objectives and buying behavior.
• Set the vision and calendar for tentpole and cultural-moment packaging, using ridership and audience data to identify where and when advertisers should show up.
• Craft the go-to-market narratives behind each package, from initial data-driven thesis to the story sellers use in market, in partnership with Product Marketing and Lyft Ads Studio.
• Formulate pricing and deal economics for sponsorships, tentpole packages, and multi-product bundles, balancing revenue optimization with competitive positioning and advertiser value.
• Build multi-product solutions that combine packaging with measurement frameworks, giving advertisers a clear read on performance and giving sellers proof points to close.
• Partner with Sales, Data Science, and Finance to model package performance, set pricing guardrails, and build scalable frameworks for both direct IO and programmatic deal structures.

Skills

Leadership experience

Cross-functional collaboration

Go-to-market strategy

Analytical skills / financial modeling

Strong communication

Education

Bachelor's degree or equivalent

Tools

Pricing tools

Job description

Lyft is seeking a Senior Manager of Sales Packaging & Go-to-Market Strategy in New York to shape how Lyft Ads packages and prices its products. You will drive the go-to-market motions, build compelling narratives for sellers, and lead the Lyft Ads Studio team to deliver differentiated, data-driven packages.

You will collaborate with Sales, Data Science, Finance, Product Marketing, and cross-functional leaders to align offerings with business goals and market opportunities in a fast-growing