GTM Strategy Leader — Sales Packaging & Tentpole Activation

Lyft Drivers; New York (NY); Hybrid; USD 169,000 - 211,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Mental health benefits

Family building benefits

Parental leave

Commuter benefits

Lyft credits

401(k) match

Job summary

Lyft Ads is seeking a Senior Manager of Sales Packaging & Go-to-Market Strategy to lead the function that converts ridership data and product capabilities into the packages our sales team sells daily. You will set the packaging and pricing agenda for the full Lyft Ads portfolio and enable sellers with stories, structure, and tools to win.

You will work at the intersection of data, product, pricing, creativity, and sales, influencing leadership and cross-functional teams to deliver

Qualifications

• 15+ years of experience in digital advertising and brand solutions.
• Proven ability to develop go-to-market strategies, sales packaging, and pricing frameworks.
• Strong leadership with experience managing creative/strategy teams.
• Excellent written and verbal communication, able to translate ad tech concepts for diverse audiences.

Responsibilities

• Own the sales packaging strategy for Lyft Ads’ full suite of solutions.
• Set vision for tentpole and cultural-moment packaging using data insights.
• Craft go-to-market narratives with Product Marketing and Sales.
• Formulate pricing and deal economics balancing revenue and advertiser value.
• Build multi-product packaging with measurement frameworks for clients.
• Lead Lyft Ads Studio team, setting priorities and quality bar.

Skills

Leadership

Cross-functional collaboration

Financial modeling

Ad tech expertise

Go-to-market strategy

Communication skills

Education

Bachelor's degree

Tools

The Trade Desk

DV360

Amazon DSP

DMPs

Job description

Lyft Ads is seeking a Senior Manager of Sales Packaging & Go-to-Market Strategy to lead the function that converts ridership data and product capabilities into the packages our sales team sells daily. You will set the packaging and pricing agenda for the full Lyft Ads portfolio and enable sellers with stories, structure, and tools to win.

You will work at the intersection of data, product, pricing, creativity, and sales, influencing leadership and cross-functional teams to deliver