Senior Manager, GTM Strategy & Sales Packaging

Lyft; New York (NY); Hybrid; USD 169,000 - 211,000; Full time

Benefits offered by this job

Great medical, dental, and vision

Mental health benefits

Family building benefits

Child care and pet benefits

401(k) plan with company match

Discretionary time off for salaried; 2

12 observed holidays; PTO for hourly

18 weeks paid parental leave

Subsidized commuter benefits

Lyft credits and Lyft Pink

Job summary

Lyft Ads is seeking a Senior Manager of Sales Packaging & Go-to-Market Strategy to lead the packaging, pricing, and GTM motions for the Lyft Ads portfolio. You will align data, product, pricing, and sales to create differentiated packages that drive revenue and seller success.

You will own the GTM narratives, pricing frameworks, and audience-segmented packaging for major verticals, while leading the Lyft Ads Studio team and collaborating cross-functionally with Finance, Product Marketing, and

Qualifications

• Experience building go-to-market strategies for advertising products.
• Proven leadership of creative, program, or strategy teams and developing their careers.
• Ability to model revenue scenarios and build business cases.
• Strong collaboration across Sales, Product, Marketing, and Finance.

Responsibilities

• Own the sales packaging strategy for Lyft Ads' full suite of on- and off-platform advertising solutions, building differentiated packages that map to advertiser objectives and buying behavior.
• Set the vision and calendar for tentpole and cultural-moment packaging (e.g., Super Bowl, March Madness, major events), using ridership data to identify where advertisers should show up.
• Craft the go-to-market narratives behind each package, in partnership with Product Marketing and Lyft Ads Studio.
• Formulate pricing and deal economics for sponsorships, tentpole packages, and multi-product bundles.
• Build multi-product solutions that combine packaging with measurement frameworks for clear performance readouts.
• Partner with Sales, Data Science, and Finance to model package performance and pricing guardrails.
• Develop audience-segmented packaging for key verticals (CPG, QSR, Auto, Financial Services, Travel).
• Own GTM materials: one-sheets, rate cards, media plans, packaging guides, and sales playbooks.
• Establish a feedback loop between field sales and packaging/pricing to stay competitive and viable.
• Report on tentpole and package performance and build case studies with Product Marketing.

Skills

Go-to-market strategy

Sales packaging

Cross-functional leadership

Financial modeling

Communication

Education

Bachelor's degree or equivalent experience

Tools

The Trade Desk

DV360

Amazon DSP

Measurement partners

Job description

Lyft Ads is seeking a Senior Manager of Sales Packaging & Go-to-Market Strategy to lead the packaging, pricing, and GTM motions for the Lyft Ads portfolio. You will align data, product, pricing, and sales to create differentiated packages that drive revenue and seller success.

You will own the GTM narratives, pricing frameworks, and audience-segmented packaging for major verticals, while leading the Lyft Ads Studio team and collaborating cross-functionally with Finance, Product Marketing, and