Sr Paid Social Media Manager

Aquent (United States); Denver (CO); On-site; USD 90,000 - 140,000; Full time

Job summary

Aquent is seeking a high-caliber Senior Paid Social Media Manager to own media buying and optimization across multi-client accounts for a fast-growing CPG food and beverage brand entering peak holiday season. You will lead full-funnel campaigns on Meta, Pinterest, and LinkedIn, delivering scalable ROAS through hands-on management and data-driven storytelling.

In this agency-facing role, you will mentor mid-level managers, collaborate with creative and PM teams, ensure pixel and tracking health,

Qualifications

• 5+ years hands-on paid social in an agency setting.
• Expertise with Meta Ads Manager, Pinterest Business Manager, and LinkedIn Campaign Manager.
• Proven revenue growth for e-commerce brands, especially CPG or F&B.
• Experience during high-pressure seasonal retail periods.
• Ability to work independently without delegating to junior buyers.
• Experience presenting to external clients and leading check-ins.
• Strong initiative, proactive mindset, and problem-solving.
• Knowledge of GA4 analytics, conversions tracking, and attribution.

Responsibilities

• Build, execute, monitor, and optimize full-funnel paid social campaigns across Meta, Pinterest, and LinkedIn.
• Lead performance marketing for a high-volume CPG food and beverage e-commerce brand.
• Maintain hands-on keyboard control over bid adjustments, budgets, audiences, and placements.
• Lead client calls and translate campaign data into executive narratives.
• Onboard new clients and scale campaigns from ground zero.
• Mentor mid-level managers and upskill peers on platform tactics.
• Oversee technical campaign infrastructure: Meta Pixel, Pinterest Tag, CAPI, UTM.
• Monitor GA4 attribution and third-party dashboards to ensure ROAS and CPA accuracy.
• Collaborate with internal teams to brief creatives and iterate testing.
• Identify problems in delivery, inventory, policy compliance, and conversions.

Skills

Paid social

Agency experience

Campaign optimization

Performance marketing

Independence

Client presentations

Tools

Meta Ads Manager

Pinterest Business Manager

LinkedIn Campaign Manager

GA4

UTM tracking

Job description

Position Overview

Skill is partnering with this client, a rapidly growing agency practice, to find a high-caliber, hands-on Senior Paid Social Media Manager to manage and scale performance advertising across multi-client accounts. In this role, you will step in immediately to take ownership of media buying, campaign optimization, and strategic narrative building for an active, high-volume Consumer Packaged Goods (CPG) food and beverage e-commerce brand entering its peak holiday season.

Key Responsibilities

• Build, execute, monitor, and optimize full-funnel paid social campaigns across Meta (Facebook and Instagram), Pinterest, and LinkedIn.
• Steer performance marketing for an active CPG food and beverage e-commerce client, managing surges in seasonal holiday traffic and order volume.
• Maintain direct, daily “hands-on-keyboard” control within ad managers, independently managing bid adjustments, budget pacing, audience segmentation, and placement optimizations.
• Prepare for and lead client-facing calls, translating raw campaign data and performance metrics into compelling, executive-level business narratives.
• Manage multiple client accounts simultaneously, executing seamless onboarding for new client kickoffs and scaling campaigns from ground zero.
• Partner with and mentor mid-level campaign managers, elevating team execution standards, auditing account structures, and upskilling peers on advanced platform tactics.
• Oversee end-to-end technical campaign infrastructure, including Meta Pixel setup, Pinterest Tag integration, Conversions API (CAPI) health, and UTM tracking parameters.
• Monitor attribution modeling and cross-platform reporting in Google Analytics 4 (GA4) and third-party attribution dashboards to ensure accurate ROAS and CPA measurement.
• Collaborate closely with internal account leads, project managers, and creative teams to brief performance-driven ad creative, identify asset fatigue, and execute iterative testing frameworks.
• Take full ownership of problem identification and troubleshooting across ad delivery, inventory constraints, policy compliance, and conversion drop-offs.

Required Qualifications

• 5+ years of dedicated, hands-on experience managing paid social campaigns, with a strong background in an advertising agency environment.
• Demonstrated mastery of Meta Ads Manager and Pinterest Business Manager, along with working proficiency in LinkedIn Campaign Manager.
• Proven track record driving performance and revenue for e-commerce brands, with specific experience in the Consumer Packaged Goods (CPG) or Food & Beverage sector.
• Direct experience managing high-pressure, seasonal retail rushes and large ad budgets, particularly fourth-quarter holiday buying periods.
• Demonstrated ability to operate independently without delegating to junior media buyers, remaining directly responsible for day‑to‑day tactical execution and analysis.
• Proven experience presenting to external clients, running campaign check‑ins, answering technical questions on the fly, and conveying strategic value.
• High degree of initiative, proactivity, and curiosity, with the confidence to voice recommendations, identify operational bottlenecks, and help build a new agency division.
• Proficiency with ad tech implementation, web analytics (GA4), conversion tracking, catalog feed management, and full‑funnel attribution.

Preferred Qualifications

• Experience utilizing third‑party e‑commerce attribution and analytics platforms such as Triple Whale, Northbeam, or Looker Studio.
• Formal platform credentials, such as Meta Certified Media Buying Professional or Pinterest Ads Certification.
• Experience establishing standard operating procedures (SOPs), account audit frameworks, or creative testing playbooks within a growing paid media team.