Paid Social Media Manager

Agital; United States; On-site; USD 70,000 - 100,000; Full time

Job summary

Agital is seeking a skilled Paid Social Manager to oversee and optimize performance of campaigns primarily for eCommerce and DTC clients. This role is vital in translating client goals into effective paid social strategies across platforms like Meta and TikTok. The ideal candidate will have 3–5 years of hands-on experience, strong analytical skills, and expertise in campaign management. The position is focused on driving revenue and optimizing campaign performance while collaborating with various teams.

Qualifications

• 3–5 years of paid social experience, preferably agency.
• Experience managing eCommerce and DTC campaigns.
• Strong analytical skills to interpret data and inform strategies.

Responsibilities

• Own day-to-day performance and optimization of paid social campaigns.
• Collaborate with creative teams to develop ad concepts.
• Analyze performance and provide actionable insights.

Skills

Paid social experience

Performance optimization

Data analysis

Tools

GA4

Meta

TikTok

Job description

About Us

We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized go-to-market agencies—Go Fish Digital, REQ, and WDG—with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work. Go Fish Digital makes the complex simple and the simple powerful by uniting strategy, creative, media, and SEO into one seamless engine for growth. REQ connects storytelling, technology, creativity, and digital strategy so ambitious organizations can own what’s next. WDG designs and builds enterprise web experiences that connect with diverse audiences and help organizations adapt to rapid technological change. Together, we operate as one strong, collaborative ecosystem, backed by smart systems, AI-powered capabilities, and a culture of curiosity, where people can grow their careers while shaping how ambitious brands grow in the world.

What You’ll Do

You’ll own the day-to-day performance and optimization of paid social campaigns for a portfolio of primarily eCommerce and DTC clients, with occasional lead generation accounts. This role is rooted in strong performance media execution - driving revenue, improving efficiency, and scaling campaigns across platforms like Meta, TikTok, Pinterest, Reddit, Snapchat, and LinkedIn. You’ll translate client business goals into full-funnel paid social strategies, balancing prospecting, retargeting, and creative testing to drive measurable growth. While the core of this role is performance-focused, you’ll also be expected to think holistically about the funnel - understanding how discovery, consideration, and conversion efforts work together and how paid social integrates into a broader digital ecosystem. You’ll collaborate cross-functionally with Creative, Client Strategy, SEO, and broader Paid Media teams to execute integrated campaigns, while maintaining a strong hands‑on understanding of campaign builds, optimizations, testing, and reporting, and collaborating with ad operation support teams to ensure high-quality execution at scale. As a client-facing contributor, you’ll help communicate performance insights, testing learnings, and strategic recommendations that drive smarter investment decisions. Additionally, you may support paid social efforts tied to Social Commerce initiatives (such as TikTok Shop and GMV Max programs), helping connect paid media activation to conversion pathways and platform-native shopping experiences.

Campaign Strategy & Execution

• Building, launching, and managing paid social campaigns across Meta, TikTok, Pinterest, Reddit, Snapchat, and LinkedIn


• Structuring full-funnel campaign architectures with a strong emphasis on performance and conversion outcomes


• Managing budgets, pacing, bid strategies, and spend allocation decisions to maximize efficiency and scalable growth


• Supporting paid social programs tied to Social Commerce initiatives (e.g., TikTok Ads driving to TikTok Shop, GMV Max-style approaches)

Performance Optimization & Testing

• Monitoring performance daily and proactively optimizing campaigns based on KPIs such as ROAS, CPA, CAC, CVR, and revenue


• Designing and executing structured A/B tests across creative, audiences, placements, and funnel stages


• Iterating on campaign structure, creative hooks, and audience strategies based on performance signals


• Documenting test learnings and scaling high-performing tactics across accounts

Measurement & Analytics

• Analyzing platform data, GA4, and attribution tools to evaluate performance and inform optimization decisions


• Supporting measurement best practices including pixel tracking, CAPI where applicable, and clean campaign tagging


• Translating performance data into actionable insights and clear next‑step recommendations


• Contributing to incrementality thinking, lift studies, attribution models (MTA/MMM exposure), and cross‑channel performance interpretation

Creative & Cross‑Functional Collaboration

• Partnering closely with Creative teams to develop and iterate on social‑first, performance‑driven ad concepts


• Providing creative feedback rooted in performance data (hooks, formats, messaging, thumb‑stop rate, etc.)


• Collaborating with Client Strategy, SEO, and Paid Media teams to ensure paid social aligns with broader marketing goals


• Supporting integrated campaign planning that connects paid social to lifecycle, retention, and broader funnel initiatives

Client Communication & Account Ownership

• Owning performance outcomes for assigned accounts, including strategic direction, optimization priorities, and execution quality across internal and support teams


• Participating in client calls and performance discussions as a trusted executional lead


• Preparing reporting insights, optimization rationales, and testing updates for internal and client stakeholders


• Managing multiple client accounts simultaneously with strong organization and prioritization


• Building trust through proactive communication, accountability, and consistent delivery of high‑quality work

Paid Social Execution & Performance Expertise

• 3–5 years of hands‑on paid social experience (agency experience strongly preferred)


• Proven experience managing performance‑focused campaigns for eCommerce, DTC, and/or lead generation brands


• Strong platform expertise in Meta and TikTok, with working knowledge of Pinterest, Reddit, Snapchat, and LinkedIn


• A true “hands‑on keyboard” mindset with the ability to both strategize and execute at a high level

Funnel & Strategic Thinking

• Understanding of full‑funnel paid social strategy, including prospecting, retargeting, and lifecycle‑aligned activations


• Ability to connect paid social performance to broader business goals such as revenue growth, LTV, and customer acquisition efficiency


• Comfort balancing immediate performance goals with longer‑term testing and funnel development


• Curiosity around evolving paid social trends, platform updates, and emerging social commerce opportunities

Measurement & Analytical Skills

• Strong analytical mindset with the ability to interpret data and translate it into actionable optimizations


• Experience using GA4, platform analytics, and reporting tools to evaluate campaign performance


• Familiarity with attribution models, lift studies, incrementality concepts, and modern measurement approaches (MTA, MMM exposure is a plus)


• High attention to detail with strong QA habits and data accuracy standards

Platform & Social Commerce Fluency

• Experience running campaigns that drive on‑platform or social commerce outcomes (e.g., TikTok Shop, catalog sales, conversion‑focused flows)


• Understanding of how paid media supports platform‑native shopping experiences and conversion ecosystems


• Comfort working in fast‑evolving ad environments, including beta features and new ad products


• Familiarity with catalog‑driven advertising, feed‑based campaigns, and platform‑native shopping formats

Communication & Professional Presence

• Clear and confident communicator in client‑facing and internal environments


• Ability to explain performance trends, testing insights, and optimization strategies in a digestible way


• Strong organizational skills and ability to manage multiple deadlines and priorities


• Collaborative, proactive, and solutions‑oriented mindset

Bonus Qualifications

• Experience supporting Social Commerce programs (TikTok Shop, GMV Max, affiliate + paid integration, etc.)


• Exposure to server‑side tracking, CAPI, or advanced conversion tracking setups


• Experience with third‑party attribution or measurement tools (Fospha, Northbeam, Triple Whale, Haus, etc.)


• Prior experience mentoring junior team members or contributing to internal best practices


• Familiarity with eCommerce platforms (Shopify, WooCommerce, etc.) and conversion‑focused campaign structures