Sr. Paid Media Specialist

VIIRL, LLC; Scottsdale (AZ); On-site; USD 85,000 - 130,000; Full time

Benefits offered by this job

Medical, dental & vision insurance

401(k) plan + company match

Paid vacation, sick time, and holidays

Apple products – setup with latest HW/

Snack bar/lunches/team outings

Job summary

VIIRL Marketing in Scottsdale, AZ is hiring a Sr. Paid Media Specialist to manage campaigns across Google, Facebook, Instagram, and LinkedIn. On-site role at our North Scottsdale/DC Ranch office.

You will implement tracking, optimize campaigns, and provide strategic guidance to clients and internal teams. The ideal candidate has 5+ years of hands-on PPC and paid social experience, is proficient with GTM/GA4 and Pixels, and can translate data into actionable insights for clients with a focus on

Qualifications

• 5+ years managing Google Ads, Facebook, Instagram and LinkedIn campaigns.
• Proficient in setting up conversion tracking with GTM, GA4 and Facebook Pixel.
• Advanced PPC and paid social knowledge with retargeting strategies.
• Analytics-driven campaign optimization and reporting to clients.
• Google Ads Certification is required.
• Strong analytics, communication, and ability to explain results to clients.
• Experience with large budgets and reporting tools like Data Studio.
• Proficient in Excel or Google Sheets for reporting.

Responsibilities

• Develop, implement, and manage paid media campaigns on Google Ads, Facebook, Instagram, and LinkedIn.
• Oversee full campaign lifecycle: planning, setup, monitoring, optimization, and reporting.
• Implement tracking with Google Tag Manager, GA4, and Facebook Pixel to track events and conversions.
• Ensure all events and conversions are accurately tracked across client sites.
• Analyze performance and identify optimization opportunities to maximize ROI.
• Provide strategic guidance on paid media efforts, KPIs, and campaign effectiveness.
• Set up and maintain conversion tracking for calls, forms, e-commerce, and other goals.
• Generate and present detailed performance reports and insights to clients.
• Stay current on trends, tools, and best practices in digital marketing and tracking.
• Manage budgets, pacing, and bid strategies to meet performance goals.

Skills

Google Ads

Facebook Ads

Instagram Ads

LinkedIn Ads

GA4 analytics

Google Tag Manager

Conversion tracking

Data reporting

Budget management

Excel/Sheets

Tools

WordPress

Shopify

Google Data Studio

Job description

SR. PAID MEDIA SPECIALIST

#PPC | #SEM | #FacebookAds | #InstagramAds | #LinkedInAds | #Analytics

ABOUT VIIRL MARKETING

VIIRL Marketing is a cutting-edge agency dedicated to helping clients grow their businesses through innovative marketing strategies and exceptional campaign management. Our team thrives on collaboration, creativity, and delivering unparalleled results for our clients.

POSITION OVERVIEW

This is a full-time on-site position in our North Scottsdale office (DC Ranch).

The Paid Media Specialist will manage and execute all aspects of digital advertising campaigns across Google, Facebook, Instagram, and LinkedIn. The ideal candidate is highly skilled in paid search and social media platforms, proficient in tracking, conversions, and analytics implementations, and can optimize campaigns to deliver exceptional results for our clients.

KEY RESPONSIBILITIES

• Develop, implement, and manage paid media campaigns on Google Ads, Facebook, Instagram, and LinkedIn
• Oversee full campaign lifecycle: planning, set-up, monitoring, optimization, and reporting
• Execute detailed tracking and analytics implementations using tools such as Google Tag Manager, Google Analytics (GA4), and Facebook Pixel to track events and conversions
• Ensure all key events and conversions across client websites are accurately tracked for actionable reporting
• Regularly analyze campaign performance, identify optimization opportunities, and implement improvements to maximize ROI
• Work with clients and internal teams to provide strategic guidance on paid media efforts, KPIs, and campaign effectiveness
• Set up and maintain conversion tracking for calls, form submissions, e-commerce, and other client-specific goals
• Generate and present detailed performance reports and insights to clients regularly
• Stay current on the latest trends, tools, and best practices in digital marketing and tracking technologies
• Manage budgets, campaign pacing, and bid strategies to meet performance goals
• Collaborate with internal teams for cohesive marketing strategies that align paid media with other marketing initiatives

QUALIFICATIONS

• 5+ years of hands-on experience managing Google Ads, Facebook, Instagram, and LinkedIn ad campaigns
• Proficient in setting up and optimizing conversion tracking, including using tools like Google Tag Manager, Google Analytics (GA4), and Facebook Pixel
• Advanced understanding of PPC (Search & Display), paid social campaigns, and retargeting strategies
• Proven ability to develop, manage, and optimize campaigns based on analytics-driven insights
• Strong proficiency with Google Tag Manager for setting up custom events, tags, triggers, and variables
• Experience with implementing tracking scripts and troubleshooting issues related to tracking on various CMS platforms (WordPress, Shopify, etc.)
• Google Ads Certification is required
• Strong analytical skills, with an ability to translate complex data into actionable insights
• Strong communication skills, both written and verbal, with the ability to explain campaign results and recommendations to clients
• Experience with reporting tools such as Google Data Studio or similar
• Proficient in Microsoft Excel or Google Sheets for reporting and analysis
• Detail-oriented, highly organized, and able to manage multiple projects for various clients simultaneously
• Experience managing large budgets of $100,000+

PREFERRED QUALIFICATIONS

• Experience with LinkedIn Ads and any experience with other paid media platforms (e.g., TikTok, X)
• Knowledge of SEO and how it integrates with paid media campaigns
• Experience with A/B testing and landing page optimization

COMPENSATION & BENEFITS

• Competitive salary based on experience
• Medical, dental & vision insurance
• 401(k) plan + company match
• Short-term & long-term disability
• Life Insurance
• Paid vacation, sick time, and holidays
• Apple products – full setup with the latest hardware and software
• VIIRL sponsored – snack bar/lunches/team outings