Paid Campaign Specialist

FPW Media; Springfield (OR); On-site; USD 50,000 - 75,000; Full time

Benefits offered by this job

401K Matching

Paid Holidays & Paid Time Off

Growth & Professional Development

Health insurance

Vision insurance

Job summary

A growing creative agency in Oregon seeks a Paid Campaign Specialist to manage and optimize digital advertising campaigns. The ideal candidate will have at least 2 years of digital advertising and 3 years of current SEM experience, excellent in data analysis, and strong technical skills in various platforms. This role involves strategic planning, performance analysis, and collaboration with creative teams to drive marketing success. The position offers 401k matching and paid time off in a dynamic work environment.

Qualifications

• Bachelor’s degree in a related field or equivalent experience.
• Minimum 2 years of digital advertising experience.
• Current SEM experience of at least 3 years since 2020.

Responsibilities

• Plan, launch, and manage paid advertising campaigns across platforms.
• Recommend targeting strategies for campaign success.
• Monitor performance metrics and optimize campaigns.

Skills

Digital advertising experience

SEM experience

Data analysis and reporting

Audience targeting

Campaign management

Education

Bachelor’s degree in a related field

Tools

Google Analytics

Facebook Business Manager

WordPress

Shopify

Microsoft Suite

GSuite applications

Job description

FPW Media is a fast-growing, full-service creative agency specializing in branding, video production, graphic design, web development, and marketing. With a team of 40+ professionals, we are committed to delivering high-quality, strategic solutions for our clients. Our collaborative and innovative environment fosters creativity, efficiency, and professional growth.

Job Overview

The Paid Campaign Specialist is responsible for planning, executing, and optimizing paid digital advertising campaigns across multiple platforms. Leveraging paid search, and paid social channels, this role focuses on driving measurable marketing results through data-driven strategies. The specialist collaborates closely with creative and account teams to ensure alignment between campaign goals, messaging, and performance.

Key Responsibilities

• Campaign Management: Plan, launch, and manage paid campaigns across programmatic, display, video, paid search (Google Ads), and paid social (Meta, LinkedIn, etc.).
• Strategy Development: Recommend targeting strategies including geographic, demographic, platform, ad type, duration, and budget planning.
• Optimization & Analysis: Monitor performance metrics such as CTR, ROAS, CPA, and conversions, and proactively adjust campaigns for optimal results.
• Creative Collaboration: Work with the creative team to ensure ad visuals and platform best practices.
• Audience Targeting: Use first- and third-party data to define and refine audience segments.
• A/B Testing & Insights: Run experiments, analyze results, and recommend campaign improvements.
• Budget Oversight: Manage campaign pacing, bidding strategies, and budget allocation for maximum ROI.
• Reporting: Translate campaign data into clear, actionable insights for internal and client-facing reporting.
• Client & Vendor Interaction: Attend client and vendor meetings to align on goals and execution.
• Trend Monitoring: Stay informed on platform changes, industry innovations, and evolving best practices.

Minimum Qualifications

• Bachelor’s degree in a related field, or equivalent relevant experience.
• At least (2) years of digital advertising experience.
• At least (3) years of current SEM experience (after 2020).
• Previous programmatic experience is encouraged.
• Experience with Google Analytics and performance/analytical reporting tools.
• Experience in and passion for data analysis and reporting.
• Proficiency in Facebook Business Manager, Wordpress, Shopify, WooCommerce, Microsoft Suite, and GSuite applications.
• Experience implementing ad campaigns via multiple channels and platforms.

Preferred Qualifications

• Experience with Amazon DSP and Stackadapt preferred.
• Media buying experience preferred.

What We Offer

• 401K Matching – Invest in your future with company contributions
• Paid Holidays & Paid Time Off – Enjoy time off throughout the year
• Growth & Professional Development – Work in a dynamic, creative environment with opportunities for advancement

Join our team and be part of an innovative, fast-paced environment where your skills make a difference!

• 401(k) matching
• Health insurance
• Paid time off
• Vision insurance

Application Question(s)

• Will you now, or in the future, require sponsorship for employment visa status (e.g. H-1B visa status)?

Experience

• Digital advertising: 2 years (Required)
• Current SEM experience (after 2020): 3 years (Required)