Digital Media Buyer & Planner

Regional Client; New York (FL); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k) retirement plan with company (3

Paid time off and holidays

Professional development opportunities

Collaborative work environment

Job summary

Regional Client in the United States is seeking an experienced Digital Advertising Specialist to plan, launch, and optimize paid media campaigns across Facebook, Instagram, X, Google, YouTube, and more.

You will build media plans, manage budgets, adjust bids, and analyze performance to maximize ROI while coordinating with creative and analytics teams. The role requires strong Excel and analytics skills, familiarity with Meta Ads Manager and Google Ads, and a proactive, detail-oriented mindset.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 3+ years in digital media buying or performance marketing.
• Hands-on experience planning, launching, managing, and optimizing paid digital campaigns.
• Strong knowledge of Meta Ads Manager and Google Ads; experience with X/YouTube is a plus.
• Experience with DSPs such as DV360, The Trade Desk, Yahoo DSP a plus.
• Strong audience targeting, segmentation, retargeting, and metrics understanding.
• Proficient in data analysis and reporting, with Excel as a core tool.
• Interest in applying AI tools to advertising optimization.

Responsibilities

• Plan, execute, manage, and optimize paid media campaigns across multiple platforms.
• Develop media plans and buying strategies based on objectives and budgets.
• Develop and manage audience targeting strategies, including lookalike audiences.
• Manage campaign budgets, pacing, bidding, placements, and allocations.
• Monitor performance and adjust based on KPIs and costs.
• Analyze performance to identify trends and optimization opportunities.
• Evaluate creative assets and assist with A/B testing strategies.
• Manage campaign setup, trafficking, tracking, QA, and implementation.
• Coordinate assets, messaging, landing pages, and tracking with teams.
• Prepare performance reports and translate data into recommendations.
• Track spending and ensure alignment with media plans.
• Leverage AI tools to support research, analysis, and reporting.
• Stay updated on platforms and opportunities for growth.
• Handle multiple campaigns and deadlines in a fast-paced environment.

Skills

Digital media buying

Media planning

Campaign optimization

Audience targeting

Budget management

Data analysis

Excel proficiency

Communication skills

Attention to detail

Project management

Education

Bachelor's degree in Marketing, Advertising, Communications, or related field

Tools

Meta Ads Manager

Google Ads

X Ads

DV360

The Trade Desk

Yahoo DSP

Google Analytics

Excel

Job description

General Duties and Responsibilities:

• Plan, execute, manage, and optimize paid media campaigns across Facebook, Instagram, X, Google, YouTube, and other digital advertising platforms.
• Develop media plans and buying strategies based on campaign objectives, target audiences, budgets, and performance goals.
• Develop and manage audience targeting strategies, including demographic, behavioral, interest-based, remarketing, and lookalike audiences.
• Manage campaign budgets, pacing, bidding strategies, placements, and audience allocation to maximize performance and return on advertising investment.
• Monitor campaign performance and make ongoing adjustments based on key performance indicators, audience behavior, costs, and campaign objectives.
• Analyze campaign and audience performance to identify trends, opportunities, and areas for optimization.
• Evaluate the performance of creative assets, messaging, audiences, and placements and assist with A/B testing strategies.
• Manage campaign setup, trafficking, tracking, quality assurance, and implementation to ensure accurate campaign launches.
• Partner with creative, marketing, digital, and other internal teams to coordinate campaign assets, messaging, landing pages, and tracking requirements.
• Prepare campaign performance reports and translate data and audience insights into actionable recommendations.
• Track campaign spending and ensuring budgets are appropriately paced and aligned with approved media plans.
• Leverage AI tools, including ChatGPT, Claude, Microsoft Copilot, and other emerging technologies, to support audience research, campaign analysis, reporting, and optimization.
• Monitor emerging digital platforms, advertising products, audience trends, and technologies and recommend new opportunities when appropriate.
• Manage multiple campaigns and priorities while meeting campaign launch and reporting deadlines.
• Perform additional duties and responsibilities as assigned.

Position Requirements:

• Bachelor's degree in Marketing, Advertising, Communications, Business, Analytics, or a related field preferred.
• Minimum of 3 years of experience in digital media buying, media planning, paid social, paid search, performance marketing, or programmatic advertising.
• Hands-on experience planning, launching, managing, and optimizing paid digital advertising campaigns.
• Strong working knowledge of Meta Ads Manager and Google Ads required; experience with X Ads, YouTube, and other digital advertising platforms preferred.
• Experience with programmatic advertising platforms and DSPs such as DV360, The Trade Desk, Yahoo DSP, or similar platforms is a plus.
• Strong understanding of audience targeting, segmentation, retargeting, campaign optimization, and digital advertising performance metrics.
• Experience analyzing campaign performance and using data to make media buying and optimization decisions.
• Strong proficiency in Microsoft Excel; experience with Google Analytics, data visualization, or other reporting tools preferred.
• Familiarity with AI tools and an interest in applying emerging technologies to digital advertising, analysis, and campaign optimization.
• Strong analytical, organizational, and communication skills with excellent attention to detail.
• Ability to manage multiple campaigns, budgets, platforms, and deadlines in a fast-paced environment.

Compensation & Benefits

• Competitive salary - $85k -$110k depending on skills and relevant experience.
• Comprehensive health, dental, and vision insurance plans.
• 401(k) retirement plan with company match.
• Paid time off and holidays.
• Professional development and training opportunities.
• Collaborative and inclusive work environment.