Sr. Paid Media Manager

VELOX Media; Boise (ID); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health, dental, & vision insurance

401k plan matched

Paid vacation & holidays

Private downtown parking

On-site gym

Job summary

VELOX Media in Boise, Idaho seeks a results-driven PPC specialist to manage digital advertising campaigns. You will drive bid strategies, collaborate with client teams, and oversee Google, Facebook, Pinterest, and Microsoft Advertising efforts to maximize ROI.

We value analytical thinkers who learn quickly, communicate clearly, and can translate data into actionable optimization. This is a full-time, in-house role with opportunities to shape campaigns and grow our clients’ revenue.

Qualifications

• 5+ years in Managing Ad Campaigns.
• 3+ years of Google Ads Experience.
• 3+ years of Facebook Ads Experience.
• Google Ads & Facebook Ads Certified.
• Undergraduate degree in business/marketing or equivalent experience.

Responsibilities

• Lead bid management strategies for PPC campaigns.
• Serve as the daily client-facing contact.
• Build, drive, and optimize Google, Facebook, and other PPC campaigns.
• Drive optimization of SEM campaigns through analysis and testing.
• Create keywords, display banners, and ad copy.
• Manage Display network placements and ad relevancy.
• Interpret trends and make ROI/CPA/CPC/ROAS recommendations.
• Collaborate with designers and developers on landing pages and banners.

Skills

Ad Campaign Management

Google Ads Experience

Facebook Ads Experience

Digital Marketing Passion

Strong Communication

Affiliate Marketing (plus)

Education

Bachelor's degree in business/marketing or equivalent experience

Job description

Are you a Rockstar at managing digital advertising campaigns? We are hunting for the next great addition to the VELOX team. The right person to join our team will be ambitious and motivated to be the best in digital advertising. You should love exploring the newest, latest, and greatest. You’ll also want to share this knowledge with our account managers and our clients.

We are an ROI-driven agency. Our clients demand performance, and so do we. We are highly analytical and work diligently to determine the best mix of ad placement, platform, technical approach, target, message, call-to-action, and everything else required to scale our clients to the next revenue level.

This position will focus on Google Ads, Facebook Ads, Pinterest, and Microsoft Advertising. You’ll participate in strategy discussions to yield more conversions for our clients and help set scaling points.

You should be able to work with our strategic, creative, and technical teams to learn the key points of any campaign, and then create and execute the campaign. The perfect candidate must have a strong analytical mindset, a passion for marketing and enabling technology, and a track record of quickly learning and applying new marketing technology solutions. There is administrative work related to the position; you’ll need to make sure the numbers all match up for our clients, reporting, and billing.

To get an interview for this position, you must be:

• A motivated, results-oriented team player who can successfully collaborate with multiple personality types and communicate with all levels of the organization cross-functionally.
• A self-starter who can think critically, multi-task, and keep up in a fast-paced environment.
• Able to convey compelling messages and transform complex concepts into clear communications.
• Be focused and ready to deliver on metrics, analytics, and data to achieve budgets and win over stakeholders.

This is a full-time in-house position at our office in Boise, Idaho.

Responsibilities

• Lead bid management strategies for PPC campaigns (ranging from $10k - $500k monthly spend) primarily on Google, with some activity through Facebook, Bing, Yahoo, Programmatic, Amazon.
• Serve as the daily client-facing contact, working with our clients - addressing questions and requests as they arise.
• Build, drive, and optimize successful Google, Facebook, and other PPC marketing campaigns
• Drive continued optimization of SEM campaigns through performance analysis, ad copy testing, quality score improvement, keyword management, landing page testing, etc.
• Constant ongoing creation of keywords, display banners, and ad copy
• Manage Display network placement lists on AdWords and through other contextual and behavioral advertising platforms.
• Work with cross-functional teams on increasing ad relevancy scores and average ad position
• Interpret trends and make recommendations based on client ROI, CPA, CPC, CTR and ROAS
• Ability to effectively work with designers and developers and comfortable laying out a wireframe for a landing page or sketching new banner ads.

Required Skills

• 5+ years in Managing Ad Campaigns
• 3+ years of Google Ads Experience
• 3+ years of Facebook Ads Experience
• A genuine passion for online marketing & paid search/media
• Google Ads & Facebook Ads Certified
• Strong communication skills; able to communicate complex information clearly
• Affiliate marketing experience a plus
• Undergraduate degree in business/marketing or equivalent experience

Benefits

• Top-Tier Competitive Compensation
• Health, Dental, & Vision Insurance (Company Matched)
• Generous 401k (Company Matched)
• Life Insurance (Company Paid)
• 3 Weeks of Paid Vacation & 12 Paid Holidays
• Empowered Work Schedules
• Private Downtown Parking (Company Paid)
• Walking Distance to Greenbelt & BODO
• On-Site Gym & Complimentary Personal Training (Weekly)
• Team Building Events, Catered Lunches & Numerous Company Parties
• Kombucha On Tap!

What's our culture like?

We’re kind of like one big (or small, depending on where you’re from) family. We like to work hard and have fun. We’re serious about getting it right and have a lot of laughs along the way. Accountability is huge for us because the buck stops here. We don’t make excuses. We’re persistent and persuasive, thrive on strategy, and "always striving for greatness" is the name of our game.