PPC Account Manager

ADSQUIRE LLC; Philadelphia (Philadelphia County); Hybrid; USD 54,000 - 66,000; Full time

Benefits offered by this job

Signing bonus

Profit sharing

Vacation time

Hybrid work: Wednesday WFH

Growth opportunities

Team outings

Job summary

ADSQUIRE LLC is seeking a motivated PPC Account Manager to optimize campaigns across Google Ads, Bing Ads, and Facebook Advertising while nurturing client relationships and driving measurable ROI.

Ideal candidates have 2–3 years of hands‑on PPC experience, strong analytics, and a passion for continuous improvement in a fast‑paced agency setting. Hybrid work with Wednesday WFH is offered.

Qualifications

• 2–3 years hands‑on PPC experience, especially Google Ads; exposure to Bing, Twitter and Facebook Ads.
• Strong SEM knowledge, web analytics, and conversion tracking.
• Analytical mindset paired with creative problem solving.
• Experience in legal marketing or sensitive ad categories is a plus.
• SHH mindset: Smart, Humble, Hungry guiding client work.

Responsibilities

• Manage multi‑platform PPC campaigns across Google Ads, Bing Ads, and Facebook Advertising.
• Conduct deep keyword research, negative keywords, and audience targeting.
• Apply A/B testing and bid adjustments; optimize landing pages to improve conversions.
• Monitor performance with Google Analytics, Tag Manager, and other analytics tools; manage conversion tracking.
• Allocate budget to maximize ROI across platforms; report results to clients.
• Collaborate with clients to tailor digital marketing strategies to goals.
• Propose innovative approaches, including for sensitive ad categories.
• Generate clear, actionable performance reports with insights and next steps.

Skills

PPC Campaigns

Google Ads

Bing Ads

Facebook Ads

Keyword Research

Audience Targeting

A/B Testing

Analytics

Tracking

Communication

Multi-tasking

SHH Mindset: Smart Humble Hungry

Tools

Google Analytics

Google Tag Manager

Bing Ads

Facebook Ads Manager

Job description

Do you thrive on optimizing campaigns, maximizing ROI, and uncovering strategies that outperform targets? Are you Smart, Humble, and Hungry to learn and grow with a results-driven agency?

If so, keep reading.

ADSQUIRE is a fast-growing digital marketing agency, and we are looking for a highly motivated PPC Account Manager to join our dynamic team. You will manage and optimize campaigns across Google Ads, Bing Ads, and Facebook Advertising while owning client relationships and driving measurable results.

WHAT'S IN IT FOR YOU?

• GROWTH: Be part of a results-driven agency where performance drives your career.
• SIGNING BONUS: Earn a generous bonus from day one
• PROFIT SHARING: You profit when our clients profit. Simple.
• VACATION TIME: Recharge when you need to.
• FUN: Regular team outings.
• HYBRID: WFH on Wednesdays
• Salary: $60,000 annually.

Key Responsibilities

• Manage Multi-Platform Campaigns: Build, execute, and optimize PPC campaigns across Google Ads, Bing Ads, and Facebook Advertising.
• Keyword & Audience Strategy: Conduct deep keyword research, negative keyword mining, and audience targeting to capture high-intent traffic.
• Optimize Relentlessly: Use A/B testing, bid adjustments, ad copy refinement, and landing page improvements to boost conversion rates.
• Analytics & Tracking: Monitor performance using Google Analytics, Google Tag Manager, and other SEM/analytics tools. Manage conversion tracking with precision.
• Budget Management: Allocate spend effectively to maximize ROI across all platforms.
• Client Relationships: Collaborate directly with clients to develop tailored digital marketing strategies that align with their goals.
• Innovate: Bring creative, novel strategies to the table—especially for sensitive ad categories like legal marketing.
• Reporting: Generate clear, actionable performance reports with insights and next-step recommendations.

Requirements

• Experience: 2-3 years hands-on experience building and optimizing in the Google Ads console (plus exposure to Bing, Twitter, and Facebook Ads).
• Technical Skills: Strong knowledge of SEM, SEO tools, web analytics, Google Tag Manager, and conversion tracking.
• Analytical + Creative: Advanced analytical skills paired with the creativity to develop innovative, out-of-the-box strategies.
• Legal Marketing (Preferred): Experience in legal marketing or sensitive ad categories is a plus, but not required.
• The SHH Mindset:
• Smart: You know your platforms and data inside out.
• Humble: No ego—you own mistakes, accept feedback, and put clients first.
• Hungry: You are ambitious, always learning, and never settle for "good enough."
• Communication: Excellent ability to present complex data clearly to clients and internal teams.
• Multi-tasking: Proven ability to manage multiple campaigns simultaneously in a fast-paced environment.