Paid Media Manager (Paid Social/Search)

Brand Knew; Los Angeles (CA); Ibrido; USD 72.000 - 90.000; Tempo pieno

Vantaggi offerti da questo lavoro

Growth opportunities

Diverse client slate

Creative culture

Unlimited cold brew

Hybrid & Remote work options

Descrizione del lavoro

Brand Knew in Los Angeles is seeking an experienced media buyer to strategize and implement digital buys across our client slate. The role requires a proven track record with Facebook, Instagram, Snapchat and Twitter Ads, plus Google AdWords and Microsoft Bing campaigns focused on CPA and ROI.

The right candidate will manage multiple projects in a fast-paced environment, be highly creative, and translate ideas into scalable campaigns with strong analytic reporting.

Competenze

• 3+ years launching Facebook, Instagram, Twitter, and AdWords campaigns
• Experience testing ad creative and retargeting campaigns
• Experience with A/B and multi-variant testing
• Experience with analytics tools and reporting per platform
• Experience setting up GA events and pixels across platforms
• Strong communication, both written and spoken
• Strong creative skills and attention to detail
• Self-motivated, fast learner, and able to work independently
• Highly organized and deadline-driven

Mansioni

• Collaborate with marketing teams to develop client strategies
• Launch and optimize Facebook, Instagram, Snapchat, Google Ads, and Twitter campaigns
• Conduct market research to inform solutions
• Manage retargeting campaigns
• Test and optimize ad creative and landing pages
• Optimize campaigns across channels for ROI goals
• Collaborate with creative, marketing, and sales teams to brainstorm ideas
• Provide client reports and updates
• Monitor industry trends and adjust strategies

Conoscenze

Campaign management

A/B testing

Analytics tools

GA events & pixels

Communication skills

Creative thinking

Attention to detail

Self-motivated

Organized / deadline-driven

Strumenti

Facebook Ads Manager

Google Ads

Microsoft Advertising

Snapchat Ads

Twitter Ads

Google Analytics

Pixels

Descrizione del lavoro

We're searching for an experienced, entrepreneurial-minded media buyer to strategize and implement digital buys across our client slate. The successful candidate must demonstrate a proven track record of managing paid social campaigns across Facebook, Instagram, Snapchat and Twitter Ads, and search campaigns on Google AdWords and Microsoft Bing focused on CPA & ROI. This role calls for a savvy marketer who can take creative ad ideas from conception to fruition and scale appropriate budgets across platforms. This person must be able to manage multiple projects in a fast-paced and dynamic environment, must be wildly creative, and must display "out of the box" thinking.

Responsibilities

• Work hand-in-hand with our marketing teams in developing strategies for existing and prospective clients
• Implement Facebook, Instagram, Snapchat, Google AdWords, and Twitter advertising campaigns
• Market-research new product solutions to assist in our overall methodology and approach
• Manage retargeting campaigns and efforts
• Work alongside our creative team to optimize and test new ad creative and landing pages
• Optimize campaign, audience, creative, budgets, and bids across multiple channels to target ROI/Performance goals
• Work with creative, marketing, and sales team to build and test campaign ideas
• Provide reports and updates as needed per client requirements
• Monitor buying strategies and keep abreast of industry trends

Requirements

• 3+ years of experience in launching Facebook, Instagram, Twitter, and AdWords campaigns
• Experience in testing and optimizing ad creative and re-targeting campaigns
• Experience setting up A/B split tests and Multi-Variant testing
• Experience with analytics tools and reporting off of each platform
• Experience working with developers to set up Google Analytics events and pixels across platforms to properly fire
• Strong communication, oral and written skills
• Strong creative skills
• You should have high attention to detail, be composed under pressure, and be cooperative, adaptable and willing to take on new projects
• Self-motivated; can learn quickly and work independently
• Extremely organized, systematic, and able to identify and address issues
• Punctual, can meet deadlines in a timely manner
• Have an analytical and data-driven mindset

Perks

• Significant opportunity for growth in the company
• Work alongside an incredible slate of clients and team members
• Fun, creative and collaborative company culture
• Unlimited Stumptown cold brew
• Hybrid & Remote work options

Compensation

• Commensurate with experience, salary range ($72k-$90k)
• Longterm disability insurance
• Health care offering, including dental and vision
• At the 1 year mark: 401k

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.