Marketing Specialist

VELOX; Boise (ID); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Health Insurance

401k with Company Match

Flexible Work Environment

Downtown Boise Office

Paid Time Off

Kombucha on Tap

Job summary

VELOX is a Boise-based digital marketing agency seeking an inbound Marketing Specialist to head internal marketing initiatives and grow internal leads, online presence, and recruitment efforts.

You will develop social content publishing, monitoring, and reporting tactics, manage monthly budgets, and work with cross-functional teams to ensure content flow and multi-channel distribution for improved inbound leads.

Qualifications

• Bachelor's degree or equivalent experience in communications, marketing, journalism, or English.
• Minimum 3 years experience in strategic marketing planning and multi-platform campaigns.
• Experience across social platforms and digital advertising best practices.
• Strong writing, editing, and audience targeting using demographics.

Responsibilities

• Develop and execute a marketing content strategy aligned with company growth goals.
• Monitor competitor content and set KPIs for performance benchmarking.
• Plan advertising and budgeting across campaigns and channels.
• Manage social and digital assets to support organic and paid campaigns.

Skills

SEO

Digital Marketing

Marketing

Communication

Google Analytics

Sales

Advertising

Education

Bachelor's degree in Communications/Marketing/Journaling/English

Tools

Sprout Social

Job description

VELOX is a digital marketing agency that combines business intelligence with services and technology. We take pride in working with our clients to swiftly build more productive and revenue-driving businesses.

Do you have experience developing, implementing, and executing strategic marketing plans for an entire organization? If so, this is the role for you.

We are looking for an inbound Marketing Specialist to join our team and head up all internal marketing initiatives for VELOX. The right person to join our team will be ambitious and motivated to grow our internal leads, online presence, attract like-minded followers, have experience in social listening tools/engagement, work with paid platforms, and demonstrate a proven track record of running highly successful campaigns targeting micro-enterprise and enterprise prospective clients.

You will develop and execute advanced social content publishing, monitoring, and reporting tactics, manage monthly budget allocations, and work with cross-functional teams to ensure an ongoing flow of content and cross channel distribution to improve marketing efforts, fulfill lead generation and employment recruiting, and increase inbound leads.

To get an interview for this position, you must be:

• A motivated, results-oriented team player who can successfully collaborate with multiple personality types and communicate with all levels of the organization cross-functionally.
• A self-starter who can think critically, multi-task, and keep up in a fast-paced environment.
• Able to convey compelling messages and transform complex concepts into clear communications.
• Be focused and ready to deliver on metrics, analytics, and data to achieve budgets and win over stakeholders.

This is a full-time in-house position at our office in Boise, Idaho.

Responsibilities

• Develop, plan, coordinate and implement a marketing content strategy that reflects the goals of the company's growth trajectory
• Stay abreast of competitor content performance to identify and set benchmarks for industry comparison and build actionable KPIs
• Strategize and create marketing advertising planning in accordance with budgeting, including ongoing project management
• Directly use and support the upkeep of multiple corporate marketing channels and tech stack platforms, like Sprout Social, to create, manage, report, and optimize marketing campaigns that support the entire sales funnel
• Prioritize and coordinate outbound social engagement opportunities, both identified by leadership and through insights and analysis, to develop tactics to advance brand amplification and grow brand recognition and trust
• Collaborate with cross-functional teams like leadership, content writers, editors, paid media managers, designers and developers with regard to creating content that is appropriate for social channels, audiences, and sales funnels
• Oversee the management of digital assets by working with them to ensure the quality and use of approved images and videos for ongoing use in organic and paid campaigns
• Analyze and track organic and paid marketing manager efforts, set benchmarks, and draw actionable insights to enhance efforts
• Participate in sessions with Marketing Team and outside consultants to gain insights to contribute to planning advanced marketing advertising campaign implementation and paid budget stewardship
• Provide support to the director of content marketing on the effectiveness of marketing content and project plans to support company initiatives; prepare reports to share with team members and project stakeholders to inform advanced content development; and other duties as assigned
• Keep up with content marketing industry news, marketing trends, channel developments, technologies, and best practices

Requirements

• A bachelor's degree in communications, Marketing, Journalism, English, or equivalent experience
• Minimum 3 years experience in the strategic planning of marketing duties, campaigns with direct experience working in multiple social platforms and tech stack tools to collect insights, analyze, and direct recommendations
• Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, Quora, and digital marketing best practices and changing technology; experience in creating and publishing various content types, ad formats, and video
• Micro-writing and editing skills, using insights and demographics
• Direct experience in working with audience personas to plan a strategy to connect with diverse audiences
• Experience in developing marketing KPIs, creating pixels and tracking URLs for Google Analytics and work across teams to coordinate as part of campaign development
• Understanding of web design concepts, UX, and landing page requirements for marketing campaign fulfillment
• Advanced knowledge of web writing tactics and SEO

What's our culture like?

We're kind of like one big (or small depending on where you're from) family. We like to work hard and have fun. We're serious about getting it right and have a lot of laughs along the way. Accountability is huge for us because the buck stops here. We don't make excuses. We're persistent and persuasive, thrive on strategy and "always striving for greatness" is the name of our game.

Benefits

• Highly Competitive Salary
• Health Insurance & Dental Benefits with Company Match
• 401k with Company Match
• Open Environment – Family Focused
• Flexible Work Environment
• Generous Paid Time Off
• Downtown Boise Office
• Brand New World-class Gym (In-House)
• Personal Training (In-House)
• Paid Downtown Parking
• Kombucha on Tap
• Team Building Events

Skills

• Search Engine Optimization (SEO)
• Digital Marketing
• Marketing
• Communication
• Google Analytics
• Sales
• Advertising