Sr National Account Manager

Lotus Bakeries, Milan; San Francisco (CA); On-site; USD 110,000 - 140,000; Full time

Job summary

Lotus Bakeries’ Natural Foods U.S. Sales team seeks a Sr. National Account Manager to drive growth with national retailers, manage account profitability, trade spend, and promotional planning.

You will own annual sales targets, cultivate relationships with buyers and brokers, and lead in-store execution across key accounts while leveraging syndicated data to deliver compelling sales presentations. Willingness to travel as needed is required.

Qualifications

• 6+ years of progressive CPG/national account experience preferred
• Deep understanding of U.S. retail markets and distributor partnerships
• Strong financial acumen to assess profitability and promotional viability
• Excellent planning, forecasting, trade management, and customer management skills
• Experience analyzing syndicated data and turning insights into presentations
• Willingness to travel for customer meetings and conferences
• Proven ability to grow the business and drive store-level execution

Responsibilities

• Own annual sales targets and business plans for assigned national accounts.
• Develop and maintain strong relationships with key customer contacts, brokers, and distributors.
• Conduct store visits to assess in-market performance and ensure execution of trade initiatives.
• Manage trade spend and promotional budgets for profitability.
• Collaborate with categories on monthly data and sales trend analyses.
• Represent Lotus Bakeries at customer meetings, industry conferences, broker summits, and trade shows.

Skills

Strategic account management

Relationship building

Retail execution

Budget management

Reporting/analysis

Business development

Planning & forecasting

Travel readiness

Tools

MS PowerPoint

MS Excel

Syndicated data (Nielsen/IRI/SPINS)

CRM software

Job description

The Sr. National Account Manager (NAM) is a driven, results-oriented sales professional with a strong understanding of the U.S. retail landscape. This role is responsible for sales performance across a portfolio of key national customers, developing and executing customer-specific strategies, building strong relationships with buyers and brokers, and managing account profitability, including trade spend and promotional planning. The ideal candidate takes an entrepreneurial approach to managing both existing and new accounts and has experience calling on major retailers at the HQ level. Experience calling on key customers like KeHE, Sprouts, Meijer, WinCo, Thrive, and Natural Grocers. The Sr. NAM will be part of the Lotus Bakeries Natural Foods U.S. Sales team, reporting to the Head of Sales - Natural Food US.

• Strategic Account Management: Own annual sales targets and business plans for assigned accounts.
• Relationship Building: Develop and maintain strong relationships with key customer contacts, brokers, and distributor partners to ensure best-in-class execution and long-term growth.
• Retail Execution: Conduct store visits as needed to assess in-market performance, identify improvement areas, and ensure execution of trade initiatives.
• Budget Management: Guarantee strong profitability of your accounts. Manage trade spending and ensure efficient allocation of promotional dollars within assigned accounts.
• Reporting/Analysis: Collaborate with Category on analyzing and interpreting monthly data and sales trends at your accounts.
• Representation: Represent Lotus Bakeries at customer meetings, industry conferences, broker summits, and trade shows.

Profile

• 6+ years or more of progressive CPG experience; food experience a plus
• Understanding of the U.S. retail markets with specific experience managing distributor partners and key retailers across the Natural/Specialty and Grocery channels.
• Solid financial acumen to assess and determine viability of commercial proposals.
• Strong planning, forecasting, trade management, and customer management skills with excellent attention to detail
• Experience utilizing and analyzing syndicated data (Nielsen, IRI, SPINS, etc.) and applying it to build compelling sales presentations.
• Ability to travel as necessary for customer meetings and conferences.
• Proven business development track record with a passion to grow the business and sell in innovation.
• Have strong computer skills including an elevated level of proficiency in MS Office, specifically PowerPoint & Excel

"I love the ownership you get in your role to work towards great results. Working in an international environment allows me to work together with people from different cultures and nationalities."

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