Regional Sales Director

Lotus Bakeries, Milan; San Francisco (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Lotus Bakeries is seeking a Regional Sales Director for the U.S. Natural Foods sales team in San Francisco. You will own key national accounts, lead trade initiatives, and build strong buyer and broker relationships to drive profitable growth.

You will manage budgets, analyze weekly trends, and present actionable insights to executives. This is a high-impact, leadership role requiring travel and strong CPG experience.

Qualifications

• 8+ years of progressive CPG experience, food experience a plus.
• Understanding of U.S. retail markets with club channel experience across regions.
• Strong financial acumen to assess viability of commercial proposals.
• Strong planning, forecasting, trade management, and customer management skills.
• Experience using syndicated data (Nielsen, IRI, SPINS) for sales presentations.
• Willingness to travel for meetings and conferences.

Responsibilities

• Own annual sales targets and business plans for assigned accounts including Costco, Sam's Club, and BJs Wholesale.
• Develop and maintain strong relationships with customer contacts, brokers, and distributor partners.
• Conduct store visits to assess in-market performance and ensure execution of trade initiatives.
• Manage trade spend and ensure efficient allocation of promotional dollars.
• Collaborate with Category on analyzing weekly/monthly sales trends and translate insights into actions.
• Represent Lotus Bakeries at customer meetings, industry conferences, broker summits and trade shows.

Skills

CPG industry experience

Club channel retail experience

Financial acumen

Forecasting & planning

Data analysis (Nielsen/IRI)

Business development

MS Office (PowerPoint & Excel)

Tools

MS Office

Job description

TheRegional Sales Directoris a driven, results-oriented sales professional with a strong understanding of the U.S. retail landscape. This role is responsible for sales performance across a portfolio of key national customers, developing and executing customer-specific strategies, building strong relationships with buyers and brokers, and managing account profitability, including trade spend and promotional planning. The ideal candidate takes an entrepreneurial approach to managing both existing and new accounts and has experience calling on major club channel retailers (Costco, Sam's Club, and BJs Wholesale) at the HQ level. This role will be part of the Lotus Bakeries Natural Foods U.S. Sales team, reporting to the Head of Sales - Natural Food US.

• Strategic Account Management: Own annual sales targets and business plans for assigned accounts including Costco, Sam's Club, and BJs Wholesale.
• Relationship Building:Develop and maintain strong relationships with key customer contacts, brokers, and distributor partners to ensure best-in-class execution and long-term growth.
• Retail Execution:Conduct store visits as needed to assess in-market performance, identify improvement areas, and ensure execution of trade initiatives.
• Budget Management:Guarantee strong profitability of your accounts. Manage trade spending and ensure efficient allocation of promotional dollars within assigned accounts.
• Reporting/Analysis:Collaborate with Category on analyzing and interpreting weekly and monthly sales trends across accounts - turning analysis into actionable insights.
• Representation:Represent Lotus Bakeries at customer meetings, industry conferences, broker summits, and trade shows.

Profile

• 8+ yearsor more of progressive CPG experience; food experience a plus
• Understanding of the U.S. retail markets with specific experience with key customers in the Club channel across regions.
• Solid financial acumen to assess and determine viability of commercial proposals.
• Strong planning, forecasting, trade management, and customer management skills with excellent attention to detail
• Experience utilizing and analyzing syndicated data (Nielsen, IRI, SPINS, etc.) and applying it to build compelling sales presentations.
• Ability to travel as necessary for customer meetings and conferences.
• Proven business development track record with a passion to grow the business and sell in innovation.
• Have strong computer skills including an elevated level of proficiency in MS Office, specifically PowerPoint & Excel

"I love the ownership you get in your role to work towards great results. Working in an international environment allows me to work together with people from different cultures and nationalities."

Do you want to be part of a terrific team with the ambition to create small momentsof happiness every day? Meet our people, discover their unique skills and get excitedto join them in a great work environment.