Sr. National Account Manager

Lotus Bakeries, Milan; San Francisco (CA); On-site; USD 110,000 - 160,000; Full time

Job summary

Lotus Bakeries, a leader in the Biscoff brand, seeks a Sr. National Account Manager to drive sales performance across national retail accounts in the U.S. You will own annual business plans, develop executive-level relationships with buyers, and lead trade spend and promotional planning.

You will work with brokers and cross-functional teams to optimize in-market execution, forecast demand, and deliver growth across Albertsons, WinCo, Stater Bros, and other West region retailers.

Qualifications

• Minimum 7+ years of progressive experience in CPG sales, preferably in food/bev.
• Experience managing national retail accounts in grocery/mass channels.
• Expertise in trade promotion management, forecasting, and annual planning.
• Proficient with syndicated data platforms (Nielsen, IRI, SPINS) and turning insights into customer-facing stories.
• Strong communication, presentation, and negotiation skills.
• Proven ability to work independently in an entrepreneurial environment.
• Experience leading broker relationships is a plus.

Responsibilities

• Own annual sales targets and business plans for assigned accounts.
• Develop and maintain relationships with key customer contacts, brokers, and distributors.
• Conduct store visits to assess in-market performance and drive trade initiatives.
• Manage trade spend and ensure efficient allocation of promotional dollars.
• Lead day-to-day relationship with Lotus’ grocery broker to align priorities.
• Represent Lotus Bakeries at customer meetings, industry conferences, and trade shows.
• Collaborate cross-functionally with Marketing, Finance, Demand Planning, Supply Chain, and Category Management.

Skills

Strategic account mgmt

Relationship building

Retail execution

Budget management

Broker oversight

Executive representation

Cross-functional collaboration

Forecasting

Data storytelling

Negotiation

Job description

Sr. National Account Manager

The Sr. National Account Manager for Biscoff is a driven, results-oriented sales professional with a deep understanding of the U.S. retail landscape, particularly in the Grocery channels. The Sr. NAM owns sales performance across a portfolio of key national customers, developing and executing customer-specific strategies, building strong relationships with buyers and brokers, and managing trade spend and promotional planning. The ideal candidate takes an entrepreneurial approach to managing both existing and new accounts and has experience calling on major retailers at the HQ level. Experience calling on key customers like Albertsons, Winco, Stater Bros, and other key retailers in the West region. The Sr. NAM will be part of the Lotus Bakeries Biscoff U.S. Sales team, reporting to the Biscoff Regional Director of Grocery Channel.

• Strategic Account Management: Own annual sales targets and business plans for assigned accounts.
• Relationship Building: Develop and maintain strong relationships with key customer contacts, brokers, and distributor partners to ensure best-in-class execution and long-term growth.
• Retail Execution: Conduct store visits as needed to assess in-market performance, identify improvement areas, and ensure execution of trade initiatives.
• Budget Management: Manage trade spending and ensure efficient allocation of promotional dollars within assigned accounts.
• Broker Oversight: Lead day-to-day relationship with Advantage Solutions, Lotus’ grocery broker, ensuring alignment and execution of strategic priorities.
• Representation: Represent Lotus Bakeries at customer meetings, industry conferences, broker summits, and trade shows.
• Collaboration: Work cross-functionally with key stakeholders including Marketing, Finance, Demand Planning, Supply Chain, and Category Management

Profiel

• Minimum of 7+ years of progressive experience in CPG sales, preferably within food or beverage categories.
• Proven experience managing national retail accounts in grocery or mass channels, Albertsons experience preferred.
• Expertise in trade promotion management, forecasting, and annual planning.
• Proficient in syndicated data platforms (Nielsen, IRI, SPINS) and capable of turning insights into compelling customer-facing stories.
• Strong communication, presentation, and negotiation skills.
• Demonstrated ability to work independently, while thriving in a nimble, entrepreneurial environment.
• Prior experience managing and leading broker relationships is a plus.