National Account Manager

Lotus Bakeries, Milan; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Lotus Bakeries is seeking a National Account Manager to drive sales performance across major U.S. grocery retailers, developing customer-specific strategies and managing trade spend.

You will build strong broker and buyer relationships and lead cross-functional initiatives to maximize in-market execution. The role requires 5+ years in CPG sales with national account experience, strong negotiation and data-driven storytelling skills, and the ability to thrive in a fast-paced, entrepreneurial

Qualifications

• 5+ years of experience in CPG sales, preferably food/beverage.
• Experience managing national retail accounts in grocery or mass channels.
• Expertise in trade promotion management, forecasting, and annual planning.
• Proficient in syndicated data platforms (Nielsen, IRI, SPINS) and turning insights into customer-facing stories.
• Strong communication, presentation, and negotiation skills.

Responsibilities

• Own annual sales targets and business plans for assigned accounts (Publix, H-E-B, Meijer, Hy-Vee, and others in Southeast/Central regions).
• Develop and maintain relationships with key customer contacts, brokers and distributor partners for best-in-class execution and growth.
• Conduct in-market store visits to assess performance and ensure execution of trade initiatives.
• Manage trade spend and ensure efficient allocation of promotional dollars.
• Lead day-to-day broker relationships, aligning with strategic priorities.
• Represent Lotus Bakeries at customer meetings, industry conferences, broker summits and trade shows.
• Collaborate cross-functionally with Marketing, Finance, Demand Planning, Supply Chain and Category Management.

Skills

National accounts

Trade promotion mgmt

Nielsen/IRI/SPINS

Negotiation

Communication

Independent work

CPG sales

Tools

Nielsen/IRI/SPINS data

Job description

The National Account Manager is a driven, results-oriented sales professional with a deep understanding of the U.S. retail landscape—particularly in the Grocery channels. The NAM owns sales performance across a portfolio of key national customers, developing and executing customer-specific strategies, building strong relationships with buyers and brokers, and managing trade spend and promotional planning.

• Strategic Account Management: Own annual sales targets and business plans for assigned accounts including Publix, HEB, Meijer, Hy-Vee, and other key retailers in the Southeast and Central regions.
• Relationship Building: Develop and maintain strong relationships with key customer contacts, brokers, and distributor partners to ensure best-in-class execution and long-term growth.
• Retail Execution: Conduct store visits as needed to assess in-market performance, identify improvement areas, and ensure execution of trade initiatives.
• Budget Management: Manage trade spending and ensure efficient allocation of promotional dollars within assigned accounts.
• Broker Oversight: Lead day-to-day relationship with ASM, Lotus’ grocery broker, ensuring alignment and execution of strategic priorities.
• Representation: Represent Lotus Bakeries at customer meetings, industry conferences, broker summits, and trade shows.
• Collaboration:Workcross-functionallywithkeystakeholdersincludingMarketing,Finance,DemandPlanning,SupplyChain,andCategoryManagement

Profile

Experience

• Minimum of 5+ years of progressive experience in CPG sales, preferably within food or beverage categories.
• Proven experience managing national retail accounts in grocery or mass channels.
• Expertise in trade promotion management, forecasting, and annual planning.
• Proficient in syndicated data platforms (Nielsen, IRI, SPINS) and capable of turning insights into compelling customer-facing stories.
• Strong communication, presentation, and negotiation skills.
• Demonstrated ability to work independently, while thriving in a nimble, entrepreneurial environment.
• Prior experience managing and leading broker relationships is a plus.

"Working at Lotus Bakeries feels like a privilege. A privilege to be part of a strong growing international organization, with a clear vision towards the future. Being able to contribute to this growth in one way or another is also what makes me proud. Proud to be part of the Lotus family."

Do you want to be part of a terrific team with the ambition to create small momentsof happiness every day? Meet our people, discover their unique skills and get excitedto join them in a great work environment.