National Account Manager

Lotus Bakeries; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Lotus Bakeries is seeking a National Account Manager for Biscoff to lead the U.S. retail strategy. You will drive sales across national accounts, manage promo planning and trade spend, and build strong relationships with buyers, brokers and distributors.

Responsibilities include developing customer strategies, leading cross-functional collaboration, and representing Lotus at industry events and meetings with key retailers.

Qualifications

• 5+ years in progressive CPG sales, preferably food/beverage.
• Experience managing national retail accounts in grocery or mass channels.
• Expertise in trade promotion management, forecasting and annual planning.
• Proficient with syndicated data platforms (Nielsen, IRI, SPINS).
• Strong communication, presentation and negotiation skills.
• Ability to work independently in a nimble, entrepreneurial environment.

Responsibilities

• Own annual sales targets and business plans for assigned national accounts.
• Develop and execute customer-specific strategies and promotions.
• Build and manage relationships with buyers, brokers, and distributors.
• Oversee trade spend and promotional planning.
• Represent Lotus Bakeries at customer meetings, conferences and broker summits.
• Collaborate cross-functionally with Marketing, Finance, Demand Planning and Supply Chain.

Skills

Relationship building

Negotiation

Communication

Presentation

Sales strategy

Forecasting

Trade promotion management

Independent work

Tools

Nielsen

IRI

SPINS

Job description

Lotus Bakeries is an international, dynamic and sustainable player in the CPG industry. We are a proud and passionate company that builds strong global and local brands and creates small moments of happiness. We bring people together with our delicious products and spark joy.

THE ROLE

The National Account Manager for Biscoff is a driven, results-oriented sales professional with a deep understanding of the U.S. retail landscape, particularly in the Grocery channels. The NAM owns sales performance across a portfolio of key national customers, developing and executing customer-specific strategies, building strong relationships with buyers and brokers, and managing trade spend and promotional planning.

SCOPE

• Strategic Account Management: Own annual sales targets and business plans for assigned accounts including Publix, HEB, Meijer, Hy-Vee, and other key retailers in the Southeast and Central regions.
• Relationship Building: Develop and maintain strong relationships with key customer contacts, brokers, and distributor partners to ensure best-in-class execution and long-term growth.
• Retail Execution: Conduct store visits as needed to assess in-market performance, identify improvement areas, and ensure execution of trade initiatives.
• Budget Management: Manage trade spending and ensure efficient allocation of promotional dollars within assigned accounts.
• Broker Oversight: Lead day-to-day relationship with ASM, Lotus’ grocery broker, ensuring alignment and execution of strategic priorities.
• Representation: Represent Lotus Bakeries at customer meetings, industry conferences, broker summits, and trade shows.
• Collaboration: Work cross-functionally with key stakeholders including Marketing, Finance, Demand Planning, Supply Chain, and Category Management

EXPERIENCE

• Minimum of 5+ years of progressive experience in CPG sales, preferably within food or beverage categories.
• Proven experience managing national retail accounts in grocery or mass channels.
• Expertise in trade promotion management, forecasting, and annual planning.
• Proficient in syndicated data platforms (Nielsen, IRI, SPINS) and capable of turning insights into compelling customer-facing stories.
• Strong communication, presentation, and negotiation skills.
• Demonstrated ability to work independently, while thriving in a nimble, entrepreneurial environment.
• Prior experience managing and leading broker relationships is a plus.

BENEFITS

Lotus provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs including paid time off and sick leave.