Sr. Media Planner

The Zimmerman Agency; Tallahassee (FL); On-site; USD 70,000 - 95,000; Full time

Job summary

The Zimmerman Agency in Florida seeks a Sr. Media Planner to plan, negotiate and execute digital media campaigns for assigned client accounts.

You will manage day-to-day planning and analysis while maintaining strong relationships with media vendors, clients and partner agencies. Responsibilities include coordinating with offline teams, researching and optimizing campaigns across display, video, mobile, and other digital channels; presenting POVs and analyses to clients weekly and ensuring

Qualifications

• Bachelor’s degree in business, marketing, advertising or related field.
• 2–4 years media planning experience in an Advertising/Media/Marketing Agency.
• Experience with automotive clients is highly preferred.
• Experience negotiating with and managing digital vendors.
• Experience evaluating and recommending strategy and placements for digital campaigns.
• Proficiency with MS Office: Outlook, Excel, Word and PowerPoint.

Responsibilities

• Work with offline Integrated media planning and buying teams to provide digital insight for objectives and strategies across client media plans.
• Plan digital media campaign strategy across Digital Display, Online Video, Mobile, and other channels.
• Coordinate with paid search and SEO teams on performance reporting and budget allocation.
• Organize and oversee day-to-day media planning development and team coordination.
• Mentor and train assistant level staff and guide their growth.
• Present recommendations, POVs and analyses to clients and account teams on a regular basis.
• Use digital tools (e.g., Comscore, TNS/Kantar) for research and planning.

Skills

Digital media planning

Vendor negotiation

Campaign performance analysis

Client relationship management

Cross-functional collaboration

Education

Bachelor's degree in business, marketing, advertising or related field

Tools

MS Office

Job description

TheSr. Media Planner plans, negotiates and executes digital media campaigns for assigned client accounts. This position will have responsibility to manage day-to-day planning and analysis while maintaining strong relationships with media vendors, clients and partner agencies. The responsibilities are many, various, and not limited to those written in this document. These responsibilities must be directed continuously toward maintaining exceptional service to the client and providing timely deliverables, i.e., Media Plans, Point-of-Views (POVs), and related media analyses.

Responsibilities

• Work alongside offline Integrated media planning and buying teams to provide digital insight for objectives and strategies applied to overall client media plan; Plan digital media campaign strategy in tandem with traditional media team
• Research, plan, execute and manage performance reporting and analysis/optimization efforts for digital media campaigns that may include most or all of the following: Digital Display (both rich and standard executions), Online Radio, Video, Mobile Display, Online Gaming
• Work alongside paid search and SEO teams to manage internal communications, performance reporting and budget allocation for assigned accounts
• As directed and overseen by the Digital Media Supervisor, responsible for organizing, implementing and controlling the day-to-day media planning development process including coordination among assistants
• Oversee and train assistant level employees for the support-level work they perform and also help guide their overall growth and development
• As directed and overseen by the Digital Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service personnel as well as performance reporting delivered and presented to client on regular basis, often weekly
• Use digital media tools and resources as needed to research and plan client campaigns, including competitive analysis (using TNS/Kantar) and site traffic and demographic concentrations (Comscore)

Qualifications

• Bachelors degree in business, marketing, advertising or related field
• 2-4 years media planning experience, in an Advertising/Media/Marketing Agency
• Experience with Automotive Clients is highly preferred
• Experience negotiating with and managing digital vendors
• Experience evaluating and recommending strategy and placements for digital campaigns
• Proficiency with MS Office: Outlook, Excel, Word and PowerPoint
• Full service agency experience preferred, but not required
• This role can be based onsite either in Fort Lauderdale or Tallahassee, FL