Media Planning Director

Zimmerman Advertising; Fort Lauderdale (FL); On-site; USD 120,000 - 160,000; Full time

Job summary

Zimmerman Advertising is seeking a Media Planning Director in Fort Lauderdale to lead the development, execution, and optimization of integrated media plans for multiple clients. You will oversee budgets, schedules, and negotiations while steering a team of planners to deliver measurable results.

You will present plans to client executives, build strong relationships with partners, and develop POVs to respond to client needs.

Qualifications

• Bachelor’s degree in related field or equivalent experience.
• 6–8+ years media planning experience within an Advertising/Marketing Agency.
• Supervisory or managerial experience.
• Experience across major media channels; both traditional and digital.
• Proven ability to develop high quality media strategies that drove results.
• Experience negotiating short and long-term contracts with vendors.

Responsibilities

• Learns all phases of the clients’ marketing objectives.
• Manages development, implementation and optimization of integrated media plans, strategies and tactics.
• Oversees preparation and presents media plans, including objectives, strategy, rationale, and backup materials.
• Makes presentations directly to client senior executives and client team members.
• Supervises execution of media plans, budgets, schedules, contracts, and supporting materials.
• Trains and supervises planners and assistants in all media channels.
• Monitors active buys and ensures adherence to guidelines.
• Delivers periodic campaign performance reporting to clients.
• Builds relationships with internal and external partners to drive media solutions.

Skills

Strategic thinking

Leadership

Presentation skills

Client relationship

Negotiation

Education

Bachelor's degree or equivalent experience

Tools

Telmar

IMS Reach/Frequency

Kantar

Nielsen

Comscore

MRI-Simmons

Scarborough

Strata

Job description

The Media Planning Director, manages the efforts of his/her assigned teams for Clients in the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required.

Responsibilities

• Learns all phases of the clients’ marketing objectives.
• Manages the development, implementation and optimization of integrated media plans, strategies and tactics.
• Oversees preparation and presents media plans, as needed, including objectives, strategy, rationale, and all backup materials.
• Make presentations directly to client senior executives and associated client team members.
• Supervises the execution of media plans, including preparation of media budgets, schedules of insertions, contracts, and supporting materials.
• Prepares media authorizations per approved plans/project requests.
• Trains and supervises supervisors, planners and assistants in all media channels
• Monitors active buys during the negotiations process and checks final buys for adherence to guidelines.
• Monitors live campaigns, ensuring ongoing optimizations are made by team – and delivering periodic campaign performance reporting internally and to clients
• Proactively builds relationships with internal and external partners that aid in driving innovative media solutions for assigned clients
• Works with the senior Buying team management to define and develop optimal media buys, monitoring, post-promotional reporting and other post-buy analyses
• Attends presentations by media vendors for the purpose of evaluating new information/services and to maintain good rapport with sales representatives; maintains a high professional profile.
• Develop POVs as needed in response to client needs or requests
• Ensures relationships with account teams are harmonious and productive
• Regularly meets with stakeholders to ensure alignment
• Regularly meets with direct reports to provide feedback and coach/develop team

Requirements

• Bachelor’s degree in related field or equivalent experience
• 6-8+ years media planning experience within an Advertising/Marketing Agency
• Prior experience in a supervisory role
• Experienced across most major media channels; sufficient knowledge in both traditional and digital channels
• Proven ability to develop high quality media strategies that drove results
• Experience negotiating short and long-term contracts with vendors
• MS Office: Internet Explorer, Excel, Word and PowerPoint
• Experience with most major media planning technology (e.g., Telmar or IMS Reach/Frequency, Kantar or Nielsen Competitive, Nielsen and/or Comscore ratings, Comscore digital, MRI-Simmons, Scarborough, Mediatools, Strata etc.)