Jr. Media Planner

Zimmerman Advertising; Fort Lauderdale (FL); On-site; USD 42,000 - 54,000; Full time

Job summary

Zimmerman Advertising in Fort Lauderdale, FL seeks a Jr. Media Planner to collaborate with the media planning team, digital media group and account service staff. The role involves creating digital media ideas, negotiating with vendors, and tracking campaigns to meet client objectives.

The position emphasizes hands-on involvement in online media buys, performance reporting and staying ahead of industry trends within a full-time capacity in a dynamic agency setting.

Qualifications

• Bachelor’s degree in related field or equivalent work experience.
• Effective writing skills.
• Basic knowledge of interactive media concepts and methodologies.
• MS Office: Internet Explorer, Excel, Word and PowerPoint.
• Presentation skills and experience are highly desirable.
• Familiarity with media planning tools: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and Simmons.
• Third-party ad serving, tracking and reporting expertise (e.g., Double-click).
• Experience or related intern assignments in retail, restaurant, franchisee operations or Interactive advertising is highly desirable.
• Employed at or intern role at full-service agency is highly desirable.

Responsibilities

• Conceive and deliver innovative, well-targeted digital marketing solutions across a variety of digital media.
• Work with media vendors and negotiate rates.
• Maintain status reports on all interactive media initiatives.
• Assist in the development, negotiation, implementation, tracking, reporting and optimization of online media buys.
• Analyze reports with the Digital media team and media planning team to recommend optimizations.
• Complete proposals, purchase and implementation of the developed plan (RFPs, insertion orders, follow up on signatures).
• Review vendor media kits, provide POVs and maintain vendor database.
• Communicate day-to-day digital media needs to the account service team and traffic teams.
• Assist with competitive reporting projects and site/network rankers for campaigns.
• Stay abreast of emerging trends and communicate new media recommendations.
• Read and share research articles weekly.
• Ensure proper tagging of campaigns for reporting.
• Maintain campaign timelines relating to media deliverables.
• Support mobile, SEO, SEM, Social and local elements in the overall plan.
• Process invoices and maintain finance charts to ensure vendors are paid on time.

Skills

Effective writing

Presentation skills

Basic knowledge of interactive media

Education

Bachelor’s degree or equivalent

Tools

Excel

Word

PowerPoint

Internet Explorer

Job description

Overall Objective

The Jr. Media Planner works with the media planning team, digital media group, and account service staff in the agency, to create and recommend digital media ideas.

Media Services --> Jr. Media Planner
Fort Lauderdale, FL
ID: 4400
Full-Time/Regular

Responsibilities

• Help in the conception, creation and delivery of innovative, well-targeted, business-building marketing solutions across a variety of digital media to meet or exceed client objectives
• Work with media vendors and negotiate rates
• Maintain status reports on all interactive media initiatives
• Assists in the development, negotiation, implementation, tracking, reporting and optimization of online media buys
• Analyzes reports and works with the Digital media team and media planning team to recommend needed optimization and changes
• Completes the proposal, purchase and implementation of the developed plan i.e., RFPs, creating insertion orders, follow up on signatures
• Review vendor media kits, provide POVs and maintain vendor database
• Communicates day to day digital media related needs and outstanding project tasks to the account service team, project manager and traffic teams for any interactive media campaigns
• Assist with competitive reporting projects and site/network rankers for campaigns
• Assists the digital team in staying abreast of emerging trends and communicating innovative, business-building new media recommendations
• Reads and selects articles to include in our research archive and send to team weekly
• Works with traffic to ensure proper tagging of campaign as it will reflect reporting
• Maintain campaign timelines relating to media deliverables
• Supports the Digital media team to ensure that mobile, SEO, SEM, Social, and other local elements are part of the overall plan and reaching the originally defined media objectives
• Processes invoices, maintains finance chart on invoices and campaign finances to ensure that media vendors are paid properly and on time (including partner companies)

Requirements

• Bachelor’s degree in related field or equivalent work experience
• Effective writing skills
• Basic knowledge of interactive media concepts and methodologies
• MS Office: Internet Explorer, Excel, Word and PowerPoint
• Presentation skills and experience are highly desirable
• Familiarity with one or more of the following media planning tools is desirable: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and Simmons
• Third-party ad serving, tracking and reporting expertise (e.g., "Double-click")
• Experience or related intern assignments in retail, restaurant, franchisee operations or Interactive advertising is highly desirable
• Employed at or intern role at full-service agency is highly desirable