Senior Digital Media Planner & Campaign Architect

Think Advertising Jobs; Tallahassee (FL); On-site; USD 60,000 - 90,000; Full time

Job summary

Think Advertising Jobs in Florida is seeking a Sr. Media Planner to strategize, negotiate and execute digital campaigns for client accounts.

You will manage day-to-day planning, analysis, and deliverables like Media Plans and POVs while maintaining strong vendor and client relationships. Responsibilities include coordinating with offline teams, guiding junior staff, and presenting recommendations to clients on performance and optimization.

Qualifications

• 2-4 years of media planning experience in an Advertising/Media/Marketing Agency
• Experience with Automotive Clients is highly preferred
• Experience negotiating with and managing digital vendors; evaluating strategy and placements for digital campaigns
• Proficiency with MS Office: Outlook, Excel, Word and PowerPoint
• Full service agency experience preferred, but not required

Responsibilities

• Plan digital media campaign strategy and develop media plans, POVs and related analyses
• Collaborate with offline integrated media planning and buying teams to align digital strategies with overall client plans
• Research, plan, execute and manage performance reporting and optimization for digital campaigns
• Present recommendations, POVs and analyses to clients and internal teams; deliver regular performance reports

Skills

Media planning

Vendor negotiation

Campaign analysis

MS Office suite

Client communication

Education

Bachelor's degree in business marketing advertising or related field

Tools

MS Office (Outlook Excel Word PowerPoint)

Job description

Think Advertising Jobs in Florida is seeking a Sr. Media Planner to strategize, negotiate and execute digital campaigns for client accounts.

You will manage day-to-day planning, analysis, and deliverables like Media Plans and POVs while maintaining strong vendor and client relationships. Responsibilities include coordinating with offline teams, guiding junior staff, and presenting recommendations to clients on performance and optimization.