Integrated Senior Media Planner

Davis Elen Advertising; Los Angeles (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

Davis Elen Advertising is seeking an experienced media planning professional to manage the day-to-day process of media planning for clients. You will collaborate with the Media Director, clients, and account teams to set objectives and strategies, present plans for approval, and adjust as needed.

You will write plan presentations and POVs, evaluate emerging media opportunities, and maintain strict budget control while ensuring flawless plan execution.

Qualifications

• Bachelor’s degree from a four-year college or university.
• 5+ years of Media Planning experience.
• Knowledge of TV, radio, OTT, CTV, streaming audio, OOH and direct mail.
• Proficient in PowerPoint and Excel.
• Strong quantitative and analytical skills.
• Detail oriented with curiosity, critical thinking and solution driven capabilities.
• Ability to handle multiple tasks.
• Strong presentation skills preferred.
• Excellent time-management skills.

Responsibilities

• Manage the day-to-day process of all media planning efforts for Clients of responsibility.
• Confers with Media Director, Clients, and/or Account Services to establish media objectives and strategies for advertising campaigns.
• Present media plans to Media Director, Account Services and Client for approval and make adjustments as necessary.
• Write plan presentations.
• Recommend, evaluate and integrate emerging media opportunities.
• Write POVs.
• Demonstrate a complete understanding of the Client’s business.
• Implement the management of daily tasks in support of the media product.
• Maintain budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules.
• Foster a good working relationship with account and client teams to facilitate flawless execution of plans.
• Evaluates composition of a wide range of media vehicles to determine which would most effectively reach the target audience.
• Calculates reach and frequency of potential media vehicles.
• Confers with media representatives to evaluate best placement.
• Gathers statistics and prepares media plans with directives to guide the buying process.
• Studies demographic data and consumer profiles to identify desired target audiences for print, broadcast, or online advertising.
• Keeps current on media trends.
• Responsible for developing the skill and knowledge base of those more junior as well as supervise, advise and counsel group in all daily activities.
• Motivate Planners and encourage innovation and creativity throughout all projects by serving as a role model within the group/team.
• Lead team in setting strategies for developing media plans.

Skills

Media planning

PowerPoint

Excel

Budget management

Presentation skills

Team leadership

Multitasking

Quantitative skills

Detail oriented

Education

Bachelor's degree

Tools

PowerPoint

Excel

Job description

Manages the day-to-day process of all media planning efforts for Clients of responsibility.

Responsibilities

• Implements the process and assists with the management of the strategic and tactical execution of all media products for Clients of responsibility.
• Confers with Media Director, Clients, and/or Account Services to establish media objectives, and strategies for advertising campaigns.
• Presents media plans to Media Director, Account Services and Client for approval and makes adjustments as necessary.
• Writes plan presentations.
• Recommend, evaluate and integrate emerging media opportunities.
• Write POV’s.
• Demonstrate a complete understanding of the Client’s business.
• Implements the management of daily tasks in support of the media product.
• Maintain budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules.
• Foster a good working relationship with account and client teams to facilitate flawless execution of plans.
• Evaluates composition of a wide range of media vehicles to determine which would most effectively reach the target audience.
• Calculates reach and frequency of potential media vehicles.
• Confers with media representatives to evaluate best placement.
• Gathers statistics and prepares media plans with directives to guide the buying process.
• Studies demographic data and consumer profiles to identify desired target audiences for print, broadcast, or online advertising.
• Keeps current on media trends.
• Responsible for developing the skill and knowledge base of those more junior as well as supervise, advise and counsel group in all daily activities.
• Motivate Planners and encourage innovation and creativity throughout all projects by serving as a role model within the group/team.
• Lead team in setting strategies for developing media plans.

Qualifications

• Bachelor’s degree (B.A.) from a four-year college or university required.
• 5 + years of Media Planning experience required.
• QSR and Automotive is a plus.
• Media Channel knowledge of TV, radio, OTT, CTV, streaming audio, OOH and direct mail.
• Must be proficient in Microsoft Power Point and Excel.
• Strong quantitative and analytical skills.
• Strong mathematical abilities required.
• Detail oriented with exceptional curiosity, critical thinking and solution driven capabilities.
• Ability to handle multiple tasks required.
• Strong presentation skills preferred.
• Excellent time-management skills.