Sr. Media Planner

Think Advertising Jobs; Tallahassee (FL); On-site; USD 60,000 - 90,000; Full time

Job summary

Think Advertising Jobs in Florida is seeking a Sr. Media Planner to strategize, negotiate and execute digital campaigns for client accounts.

You will manage day-to-day planning, analysis, and deliverables like Media Plans and POVs while maintaining strong vendor and client relationships. Responsibilities include coordinating with offline teams, guiding junior staff, and presenting recommendations to clients on performance and optimization.

Qualifications

• 2-4 years of media planning experience in an Advertising/Media/Marketing Agency
• Experience with Automotive Clients is highly preferred
• Experience negotiating with and managing digital vendors; evaluating strategy and placements for digital campaigns
• Proficiency with MS Office: Outlook, Excel, Word and PowerPoint
• Full service agency experience preferred, but not required

Responsibilities

• Plan digital media campaign strategy and develop media plans, POVs and related analyses
• Collaborate with offline integrated media planning and buying teams to align digital strategies with overall client plans
• Research, plan, execute and manage performance reporting and optimization for digital campaigns
• Present recommendations, POVs and analyses to clients and internal teams; deliver regular performance reports

Skills

Media planning

Vendor negotiation

Campaign analysis

MS Office suite

Client communication

Education

Bachelor's degree in business marketing advertising or related field

Tools

MS Office (Outlook Excel Word PowerPoint)

Job description

Overall Objective The Sr.

Media Planner plans, negotiates and executes digital media campaigns for assigned client accounts. This position will have responsibility to manage day-to-day planning and analysis while maintaining strong relationships with media vendors, clients and partner agencies. The responsibilities are many, various, and not limited to those written in this document. These responsibilities must be directed continuously toward maintaining exceptional service to the client and providing timely deliverables, i.e., Media Plans, Point-of-Views (POVs), and related media analyses.

Responsibilities

• Work alongside offline Integrated media planning and buying teams to provide digital insight for objectives and strategies applied to overall client media plan; Plan digital media campaign strategy in tandem with traditional media teamResearch, plan, execute and manage performance reporting and analysis/optimization efforts for digital media campaigns that may include most or all of the following: Digital Display (both rich and standard executions), Online Radio, Video, Mobile Display, Online GamingWork alongside paid search and SEO teams to manage internal communications, performance reporting and budget allocation for assigned accountsAs directed and overseen by the Digital Media Supervisor, responsible for organizing, implementing and controlling the day-to-day media planning development process including coordination among assistantsOversee and train assistant level employees for the support-level work they perform and also help guide their overall growth and developmentAs directed and overseen by the Digital Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service personnel as well as performance reporting delivered and presented to client on regular basis, often weeklyUse digital media tools and resources as needed to research and plan client campaigns, including competitive analysis (using TNS/Kantar) and site traffic and demographic concentrations (Comscore)

Qualifications

• Bachelors degree in business, marketing, advertising or related field2-4 years media planning experience, in an Advertising/Media/Marketing AgencyExperience with Automotive Clients is highly preferredExperience negotiating with and managing digital vendorsExperience evaluating and recommending strategy and placements for digital campaignsProficiency with MS Office: Outlook, Excel, Word and PowerPointFull service agency experience preferred, but not requiredThis role can be based onsite either in Fort Lauderdale or Tallahassee, FL