Sr Marketing Manager - Brand Partnerships & Programs

Frontdoor; United States; Remote; USD 139,000 - 150,000; Full time

Job summary

A leading company in home services is seeking a Sr. Marketing Manager to drive strategic initiatives and enhance brand partnerships. This fully remote role involves collaboration across teams to optimize marketing strategies and measure campaign performance. Ideal candidates will have strong project management and communication skills, with a focus on brand growth.

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Matching

Employee Stock Purchase Plan

Qualifications

• Demonstrated ability to lead successful brand partnerships.
• Proven success in content development including copywriting.

Responsibilities

• Lead the development of strategic marketing initiatives and brand partnerships.
• Measure and report performance of marketing campaigns.

Skills

Project Management

Content Development

Communication

Market Research

Branding

Tools

Microsoft Office

Job description

Overview

Frontdoor is reimagining how homeowners maintain and repair their most valuable asset – their home. As the parent company of two leading brands, we bring over 50 years of experience in providing our members with comprehensive options to protect their homes from costly and unexpected breakdowns through our extensive network of pre-qualified professional contractors. American Home Shield, the category leader in home service plans with approximately two million members, offers homeowners budget protection and convenience, covering up to 23 essential home systems and appliances. Frontdoor is a cutting-edge, one-stop app for home repair and maintenance. Enabled by our Streem technology, the app empowers homeowners by connecting them in real time through video chat with pre-qualified experts to diagnose and solve their problems. The Frontdoor app also offers homeowners a range of other benefits including DIY tips, discounts, and more. For more information about American Home Shield and Frontdoor, please visit frontdoorhome.com.

Responsibilities

Fully Remote/Virtual Role

Summary: The Sr. Marketing Manager, Brand Partnerships & Programs leads the development and delivery of strategic marketing initiatives and brand partnerships for one or more brands. This position works closely with cross-functional team members to cultivate, manage, and enhance new and existing corporate partnerships and campaigns to help build brand equity and support overall company growth.

Responsibilities:

• Develop a deep understanding of the Frontdoor, Inc. brands, target audiences, products, and services.
• Collaborate with business, sales, and corporate partnership teams to think creatively and elevate high-value partner relationships with a focus on the consumer journey, brand insights, and marketing strategy.
• Lead the creation and delivery of new and/or optimization of existing marketing strategies and integrated campaigns to support brand partnerships that drive scale and business growth.
• Manage the creative development of brand partnership assets in collaboration with creative, legal, and, where applicable, agency partners to align with the brand strategy and motivate the target audience.
• Lead the integration and delivery of select national marketing programs and initiatives – including facilitating the development of input briefs, integrated marketing plans, reporting cadence, campaign optimizations, scenario/contingency plans, and post-mortem program reviews.
• Measure and report performance of all related marketing campaigns and assess ROI and KPIs.
• Assist with monitoring market and competitor news/trends.
• May assume other duties as assigned.

Qualifications

Required Skills:

• Demonstrated ability to deliver, own, and lead work with an emphasis on successful brand partnerships.
• Demonstrated ability to project manage cross-functional workstreams.
• Proven success in content development including copywriting and editing.
• Thorough understanding of advertising/marketing fundamentals, including branding, planning, positioning, strategy, market research, and media.
• Excellent communication/presentation skills and ability to inform and influence cross-functionally.
• Understanding of target audiences and their decision-making process.
• Understanding of industry and competitive trends.
• Proficiency in Microsoft Office applications (e.g., Excel, Word, PowerPoint).

Preferred Skills:

• Strong strategic and innovative mindset to help approach and solve brand business problems.
• Ability to work under tight deadlines while maintaining a positive and collaborative attitude.

Other/State Specific

This role pays between $139,000 to $150,000, and your actual base pay will depend on your skills, qualifications, responsibilities, experience, and location.

At Frontdoor, certain roles are eligible for additional rewards and incentives. Speak directly to your recruiter to learn more.

Our approach to benefits is holistic, including health, wellbeing, and financial components such as insurance for medical/pharmacy, dental, vision, life, and disability, weight loss and smoking cessation programs, matching 401(k), and participation in our employee stock purchase plan.

Learn more about benefits at Frontdoor.